Nikita Bier: belief

Transcript context

…I love that advice. So maybe as just a last question along these lines. When you come to a founder, a relationship that you're a startup, you're trying to help, is there one more thing that you find often ends up being really helpful to them? Any common piece of advice that's like, "Oh, this is probably what's going to help you." You talked about this aha moment step, the contact sharing stuff. I guess is there anything else that's just like this is something that's probably going to help you with your app? Right now, I think I advise around 35, 36 companies and all of them are at different stages of challenges they're facing. Some of them are pure at the product concept stage. Some of them are venture backed billion-dollar companies and each of them faces different problems. The first thing I often do is I ask them to show me the analytics. We look at how people are distributing the app today, what is the milestone that a user must hit to become activated and what's getting in the way of that? I also take a very deep look at every funnel that users come through. And I think a lot of founders separate marketing and product growth, like top of funnel growth from the actual products growth mechanisms, but they're both the same. They both should be treated as the same. If you're targeting a community and you want them to all adopt and get saturation, you need to build marketing that shows imagery of that community or whatever. And then when you get in the app, you have to be able to join that community. When you invite people from that app, that community needs to be mentioned. You need to actually cover everything from the ads to the in-app experience. All of that needs to be aligned for a user acquisition and flywheel to spin. A lot of people really screw that up. That's my initial rough approximation of what I do when I come in and try to fix or try to help with some of the challenges these companies are facing. So this is actually a great segue to the final thing I want to make sure people understand is you help companies through this. Talk about how you work with companies where they can find you, what kind of companies you're looking to work with and how all that works.…

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