Nikita Bier: recommendation

Transcript context

…Awesome. So before we move on to the next part of the journey and some of the other insights that I want to get into, is there any lasting lessons that you took away from Gas as a product that you take with you to advising startups in terms of building the product design? I know there's many, but any that stand out most that you think are really interesting to share? I think I kind of touched on this before, which was trying to validate things in a sequence of like, will people use the core flow? Will people spread it within their peer group? Will it hop peer groups? And what I think the most important thing that I learned is that's actually a really great way to do zero to one product development is execute at 100% for the thing you're trying to validate at that specific stage of the product development cycle. And then you can kind of half-ass the rest just so you can get 100% signal on that one part. And so we made the polling experience just perfect. The questions were great. Push notifications, everything worked. And then the next stage was getting sharing and virality working. And so compartmentalizing those things because ultimately you'll have too much scope creep if you try to solve everything at once and validate. And also you're not going to get signal too, like you're trying to test one thing at a time. So the way that now I approach a lot of consumer product development is if this is true, then what next needs to be true for this thing to work out? And these layers of conditional statements. And the more layers you have, the higher risk your product is, so you should try to condense it to about like four things that must be true for the thing to work. And this comes back to your advice of the thing you need to get good at is testing and learning and making it really quick.…

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