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Acquired / episode intelligence

Push Pop Press (Facebook Instant Articles) with Todd Bishop

6 Jun 2016 16 published claims 2 attributable people

Speakers in the public record

Claim mix

evaluation 6belief 4preference 4uncertainty 2

Evidence policy

Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

16 published records

01 / belief

The only thing that I think could lower it is – you raised an interesting point – is this a strategically good idea for Facebook like should they be focusing so hard on news and not just what you would discover that already lives on Facebook.

“The only thing that I think could lower it is – you raised an interesting point – is this a strategically good idea for Facebook like should they be focusing so hard on news and not just what you would discover that already lives on Facebook.”
Speaker
Ben Gilbert
Publisher
Acquired

02 / uncertainty

There were times back then, I remember some, I believe, I don’t know if they were public or not at this point, but there were big questions about whether they could translate their success into mobile apps and into mobile in general.

“There were times back then, I remember some, I believe, I don’t know if they were public or not at this point, but there were big questions about whether they could translate their success into mobile apps and into mobile in general.”
Speaker
Not verified from transcript
Publisher
Acquired

06 / belief

Certainly there is a core set of your readers who will always do that, but so much anymore the front door or, yes, the front door of your website is not your homepage, it’s an article that somebody comes into and when we think about the design of the site, we think about that, you know, this is really the place that people are coming to.

“Certainly there is a core set of your readers who will always do that, but so much anymore the front door or, yes, the front door of your website is not your homepage, it’s an article that somebody comes into and when we think about the design of the site, we think about that, you know, this is really the place that people are coming to.”
Speaker
Not verified from transcript
Publisher
Acquired

08 / evaluation

I mean they’re viewed as like this arbiter of the truth and there’s this pure clean algorithm that decides what you look at. And I think that trust that they have instilled in people is powerful.

“I mean they’re viewed as like this arbiter of the truth and there’s this pure clean algorithm that decides what you look at. And I think that trust that they have instilled in people is powerful.”
Speaker
Ben Gilbert
Publisher
Acquired

09 / evaluation

In thinking about Instant Articles, some of the bigger publishers that have this sort of a trained behavior of a whole city going to their website every morning, much like they used to read their paper at their dining room table every morning and they worry about doing something like this because it untrains that habitual behavior of going to the site.

“In thinking about Instant Articles, some of the bigger publishers that have this sort of a trained behavior of a whole city going to their website every morning, much like they used to read their paper at their dining room table every morning and they worry about doing something like this because it untrains that habitual behavior of going to the site.”
Speaker
Ben Gilbert
Publisher
Acquired

10 / preference

As a consumer and a reader, I’m much more of a fan of Facebook and Instant Articles because you get this experience where I’m in a native experience, it’s already downloaded, all the content from the article, and I just go right into it.

“As a consumer and a reader, I’m much more of a fan of Facebook and Instant Articles because you get this experience where I’m in a native experience, it’s already downloaded, all the content from the article, and I just go right into it.”
Speaker
Ben Gilbert
Publisher
Acquired

12 / evaluation

I don’t know which was the side gig and which was the permanent gig, but he was one of the first people working on Nest, and nobody knew what Nest was at this point.

“I don’t know which was the side gig and which was the permanent gig, but he was one of the first people working on Nest, and nobody knew what Nest was at this point.”
Speaker
David Rosenthal
Publisher
Acquired

13 / evaluation

I believe the opening line of his article where he talks about this is that Facebook is like a big dog in the park that is galloping at you and you don't know if it wants to play with you or eat you.

“I believe the opening line of his article where he talks about this is that Facebook is like a big dog in the park that is galloping at you and you don't know if it wants to play with you or eat you.”
Speaker
David Rosenthal
Publisher
Acquired

14 / evaluation

We're talking before we started about old web publishers, talking to The Philadelphia Inquirer… I worked at The Wall Street Journal back in the day and I mean, the cost structure at the Journal, we spend a billion dollars every year on everything putting out the paper and creating a website and all this, and it was all about creating that relationship with the reader.

“We're talking before we started about old web publishers, talking to The Philadelphia Inquirer… I worked at The Wall Street Journal back in the day and I mean, the cost structure at the Journal, we spend a billion dollars every year on everything putting out the paper and creating a website and all this, and it was all about creating that relationship with the reader.”
Speaker
David Rosenthal
Publisher
Acquired

16 / preference

Actually I don’t know what mark it will be. But he has a great theory about okay, I can be a one-man independent publisher because I have this very sustainable business model where people pay me directly and I know that I’m not a destination site so I need to run extremely lean because I only have this very specific business model that allows me to do that.

“Actually I don’t know what mark it will be. But he has a great theory about okay, I can be a one-man independent publisher because I have this very sustainable business model where people pay me directly and I know that I’m not a destination site so I need to run extremely lean because I only have this very specific business model that allows me to do that.”
Speaker
Ben Gilbert
Publisher
Acquired
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