David Rosenthal: evaluation

Transcript context

…Yes, for us as a publisher. But there’s no denying the reality of Facebook’s user base. So I’m curious. How do you and John think about this? We're talking before we started about old web publishers, talking to The Philadelphia Inquirer… I worked at The Wall Street Journal back in the day and I mean, the cost structure at the Journal, we spend a billion dollars every year on everything putting out the paper and creating a website and all this, and it was all about creating that relationship with the reader. And now we live in a different world. Yeah, it’s definitely changed. We talk about our publishing process. Just as an example, we’ll publish a story on WordPress and then every reporter for us, the next step is to go to Facebook and you’re really not done publishing until you've published a link on Facebook. And so obviously Instant Articles takes that a step further because it's just automatically populating that with the cached version, the Push Pop Press version essentially. So it’s just you think of your readers in a much broader way than just the people who are on your site. You think about other things too like we’ve been experimenting a lot with retargeting and the whole notion of once a reader leaves your site, you can still serve them ads from yourself for events for example or for your advertisers, on behalf of your advertisers on Facebook. So, we think about it as it’s much more holistic now. And in that way, Facebook has broadened the horizons. They’ve taken away the audience but they’ve also opened the door for you to get there.…

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