Ben Gilbert: preference

Transcript context

…I was wondering how long we would go in this episode before we reference. Time is trajectory and this episode is 32 minutes. Actually I don’t know what mark it will be. But he has a great theory about okay, I can be a one-man independent publisher because I have this very sustainable business model where people pay me directly and I know that I’m not a destination site so I need to run extremely lean because I only have this very specific business model that allows me to do that. And then on the other side of the continuum you have The New York Times and they can afford to do all things for all people because they have just all eyes on them. They’re the first thing that people check. I mean there are very few of those who have survived the Facebook-ization of the front door of the internet. And it’s interesting to see how publishers in the middle play with that. And I think Todd, you raised a great point that you sort of have to embrace that it’s the world around our publication. I just pulled up our analytics to maybe shed some light on this. So about 45 percent of our inbound traffic is from organic search, 22 percent is from social, all forms of social. I’m sorry, 22 percent is from direct and then about 18 percent is from social. So you got a sense for we still have a pretty good direct audience there.…

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