Speaker unverified: belief

Transcript context

…In thinking about Instant Articles, some of the bigger publishers that have this sort of a trained behavior of a whole city going to their website every morning, much like they used to read their paper at their dining room table every morning and they worry about doing something like this because it untrains that habitual behavior of going to the site. Do you guys worry at all about sort of losing that oh, they’re not used to going to GeekWire anymore? Certainly there is a core set of your readers who will always do that, but so much anymore the front door or, yes, the front door of your website is not your homepage, it’s an article that somebody comes into and when we think about the design of the site, we think about that, you know, this is really the place that people are coming to. And that’s driven by social. It’s the fact that people are getting a link off of Twitter or off of Facebook and they’re coming in to your site through the backdoor essentially. It’s a phenomenon that… I know I subscribe to them, I’m sure. Probably we all do and many of our listeners. I don’t go to the news anymore. The news comes to me.…

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