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Evidence receipt / preference

Published · transcript-backed

Ben Gilbert: preference

6 Jun 2016 Acquired Push Pop Press (Facebook Instant Articles) with Todd Bishop

“As a consumer and a reader, I’m much more of a fan of Facebook and Instant Articles because you get this experience where I’m in a native experience, it’s already downloaded, all the content from the article, and I just go right into it.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
preference
Recorded
6 Jun 2016
Publisher
Acquired

Transcript context

…Yes, absolutely. As a consumer and a reader, I’m much more of a fan of Facebook and Instant Articles because you get this experience where I’m in a native experience, it’s already downloaded, all the content from the article, and I just go right into it. On Mobile Pages, whenever you’re on a website, you’re keenly aware that you’re on a website and it’s not quite native. So for those of you who haven’t or don’t know if you've hit an Accelerated Mobile Page yet, it’s when you search for something on Google and there is a result that’s for a news story that sort of keeps you on the search results page but there’s an article overlaid on top of it. And I’m always a little disappointed like yeah, it’s a lighter website and it's accelerated but it's still kind of a webpage and it would be nicer if it was more native. A Push Pop Press-like experience.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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