Speaker unverified: belief

Transcript context

…Subscriber list. Exactly. And I think Instant Articles is one of the best examples of that mentality shifting for publishers that are a little more progressive. And we say a word too about what it is for people who haven’t really dug into the product. This is a major change in the way content and articles that is owned and written by publishers is being distributed. So, before Instant Articles, if somebody shared a link to an article on Facebook and you clicked on it on mobile, you would be taken to the mobile browser and read the article on the page as Todd was saying, at the publisher’s page. But with Instant Articles, publishers are actually giving their content over to Facebook. It’s being hosted on Facebook’s servers and then displayed in a very Push Pop Press-like, beautiful, immersive reader that loads instantly rather than clicking through to the mobile web and waiting for everything to load. And even more importantly, for this discussion, Facebook can sell and serve its own advertising within the article. Now, publishers can too and if publishers sell the ads in the article, they keep 100 percent of the revenue, but Facebook can also sell in and then they keep 30 percent of the revenue.…

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