Public evidence record
Published podcast speaker
Claim ledger
19 transcript-backed records
01 / belief
“I think a lot of people think influencer marketing and they'll think these big trendy creators, people that have a million followers.”
02 / belief
“Gamma, our agent can actually go and review your entire deck and say, "Actually, if I were to add suggestions, I would say, 'You may want to change the visual layout on these set of cards, and you may want to actually change the imagery or the visuals for these cards to match everything else.”
03 / belief
“You can sort of, I think try to, again, trick yourself into thinking you're great at picking creators or you're great at telling them how to post about your stuff.”
04 / belief
“I think for us, we do benefit from being in a category where, by nature of it, if you like Gamma, you're sharing it, presenting it to others.”
05 / belief
“Yeah, we feel super proud to have accomplished that. And again, yeah, I'm excited to share some of the growth tactics and things that worked for us because I think hopefully it'll help others kind of on their journey as well.”
06 / belief
“I think being adaptable means that certain things may evolve and change and how the player coach model evolves and maybe in certain functions or as the team scales, that's not going to be practical everywhere.”
07 / belief
“I think with founder-led marketing, it's almost this mindset of you want to give people a ton of content, maybe it's a value in the content, so you're sharing something, maybe some secret tactic or you're giving them something where inherently there's value in it, and in exchange you sort of get goodwill back.”
08 / belief
“If this number goes up, does it mean the product is working? And I think that's where we looked at, okay, it felt good to win those things.”
09 / belief
“You don't want your product to be at a point where more than 50% of your acquisitions are coming through paid acquisition. I think if that is happening, your core growth engine is broken.”
10 / belief
“I think you never want to obviously just throw something together without giving it much thought, but for us with limited resources, we focused on the only thing we thought mattered, which was getting some initial users and having that organic growth.”
11 / evaluation
“I think that's where the putting all your eggs in one basket is just probably the surest way to fail, because you're going to miss a ton and it's going to take you way too long to learn and you're going to come to the conclusion that it's a waste of time.”
12 / recommendation
“" People aren't even getting to the third screen. They're stuck on the first screen because they can't even find the button that we think is so dead obvious, and so let's go back and actually re-engineer, re-architect that piece of it.”
13 / prediction
“Honestly, I don't think there's a minimum, because even with platforms like TikTok, they oftentimes are giving you credit for a brand new account. They want to help amplify that new account, because obviously if they're thinking from a creator perspective, if that new creator feels like, "Oh, coming to TikTok is a massive win for me," they're going to be more invested in it.”
14 / preference
“I think you're much better doing the hard thing, which is hard to scale, but it's finding the thousands of micro influencers that have an audience where your product maybe is actually useful.”
15 / preference
“We knew that we had to least put all of our energy into one spot, and so we made that coming into the door, come through the door, make that moment feel magical so that we can do a little bit more over time.”
16 / preference
“I mean, I think the most important thing is before we even talk about the technology, so we're skipping to the part where you're trying to apply the most interesting models or technology to solve some problem.”
17 / recommendation
“For me, it was like just having a notepad or a Google Doc around in the beginning where I would just constantly jot down, okay, this is something I learned or something I observed or something that worked well, something that was unintuitive but worked, and just start creating a log of that.”
18 / prediction
“I think throughout the journey there's going to be those low moments. And when I think about being a founder and working a startup, you're honestly just trying to increase your luck surface area as much as possible.”
19 / prediction
“Maybe something about what he's saying is actually correct. And so for me, I started thinking about, if we're going to succeed in this category, we're going to really have to think about growth from the very beginning.”