Grant Lee: recommendation

Transcript context

…I definitely want to pull on this thread more because you tweeting the lessons you learned building Gamma is what led to this conversation. I was reading, I'm like, " Okay, he's sharing a bunch of stuff, but there's so much more I want to hear." And we're going to talk through this and go in a lot more depth than what you've shared on Twitter. But I love that that's example of that working, having this conversation. So let me ask a couple of questions here. One is just how do you find time as a founder or CEO of a very fast growing crazy startup? We have so much to do. How do you just allocate the time to do this? And then any just key lessons you've learned about doing this well, beyond what you've already shared for people that want to try to start sharing things on LinkedIn and Twitter? My advice is definitely just to try to start small. Don't let it become so intimidating that you just don't get started. For me, it was like just having a notepad or a Google Doc around in the beginning where I would just constantly jot down, okay, this is something I learned or something I observed or something that worked well, something that was unintuitive but worked, and just start creating a log of that. And then once I had enough of those, and I'd spend basically every week, I'd block off a few hours to go a little bit deeper. I'd take a lot of those bullet points and try to say, "Is there enough here to turn this into maybe a post or something that can be shared broadly?" And in the beginning I didn't have enough. It was all sort of scattered thoughts. But over time you start accumulating some interesting themes. And then I would start stress testing some of that. So I would tell my teammates like, "Hey, this is something interesting. Do you find this interesting?" And if there were enough like, "Oh yeah, I would not have expected that", or, "That's not something I've ever heard before," then I'd actually start crafting the initial post. And then you actually just put it out there. I think what I've learned is, even for LinkedIn versus Twitter, the audiences want different things. And so you almost have to then have different tones of voices or even nuggets or sharing. For me, I invested much more in LinkedIn early on just because it felt a little bit more natural for me. And then over time I said, "Okay, well I'm going to start packaging certain content for Twitter that's actually different than what I would post on LinkedIn." Sometimes on Twitter you get even more tactical or even more into the weeds. And so I found that to be helpful. But honestly, I'm still learning. And so every time you post, you go back, after a couple of weeks you go and say, "Okay, what things are actually being engaged with? Are things actually creating ..." Ideally you're creating enough value where people are either bookmarking it, sharing it, retweeting it, these things that are signals for there's something valuable there. And then you just go back and you start collecting your own sort of, these are my all-star posts, these are the ones that I've actually broken through. And then you go back and try to understand, okay, what about that post do I think was actually useful? Was it the actual content? Was it the structure of the content? Was it some sort of contrarian advice? And you start thematically bunching that together such that as you're brainstorming every week, you just have a good sort of body of work to work off. This is so interesting and valuable. So let me mirror back a few of the lessons that I heard here that I think is easy for people to miss. So one is just what to share. What I heard here, and I completely agree with this, and this is what I try to do, is pay attention to things you've learned, things that you find interesting, things that are unintuitive to you. Just have a doc and just put these there. And every time you learn something, find something interesting, just add it to the doc. Or yeah, I haven't heard before is a good one too. So it's essentially just like if you find it interesting, people on social media will also find it interesting. And one approach is just share it as it's happening, which is what I try to do. Just like, "Oh hey, just learned this thing with with clock code. Check it out." Or save it up for a big long post. The other interesting, I've never heard this before, of post different things to LinkedIn and Twitter. I just copy and paste the same thing. I love that you do something different for the two platforms.…

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