Grant Lee: belief

Transcript context

…Okay, there's a couple more points you made in the tweet that I want to make sure we highlight. So one is you made this point that 90% of your reach in influencer marketing comes from less than 10% of people. Is there anything there that you think is important for people to hear? Yeah, I mean this just goes back to it's hard to know where that 10% is going to come from. So you kind of just have to cast a super wide net. You can sort of, I think try to, again, trick yourself into thinking you're great at picking creators or you're great at telling them how to post about your stuff. But the reality is, even for me, I could never guess. I kind of had some idea, but I just had to make sure that I was meeting enough creators broadly such that when you meet enough, they're all posting, there's some pocket that end up just taking off. And I was not a good predictor of that. I was not smart enough to actually know which ones would take off. I just knew that we had to play the sort of numbers game to make it work. So one of your tips here is people fail often in this because they start too small or their budget's a little too small. You recommend 10,000 to 20,000 a month over six months and just trying this. It sounds like you're doing like 20 to 30 creators a month. Is that the right framework for how to just start this thing and explore?…

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