Grant Lee: prediction

Transcript context

…So what I'm hearing is quality over quantity, especially when you're getting started. And then there's this other piece of niche which I think is very counterintuitive. Instead of going to large influencers with a huge audience, it's good with folks that are small. What's like a audience size roughly that you think is ideal for this, or what niche just means? Honestly, I don't think there's a minimum, because even with platforms like TikTok, they oftentimes are giving you credit for a brand new account. They want to help amplify that new account, because obviously if they're thinking from a creator perspective, if that new creator feels like, "Oh, coming to TikTok is a massive win for me," they're going to be more invested in it. And so there really isn't a minimum. A lot of these platforms are trying to shift to kind of the same thing, where they really reward new creators on the platform. And so you could have a small audience, it doesn't really matter. You could have 10,000 followers, that's also good. I think as long as the content feels, again, engaging, authentic to the people you're talking to I think it has a really good chance of actually taking off. That's such a good point with TikTok, where it's not follower related, if it's useful and people find it clickable or whatever, likable, viewable, the algorithm will spread it to a lot of people. Such a good point.…

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