Grant Lee: belief

Transcript context

…You guys are at over 100 million ARR now, worth over $2 billion. One of the most interesting ways you guys grew early on was influencer marketing. All the initial influencers, I onboarded manually myself. I would jump on a call with each one of them so that they understood what Gamma represented, how to use the product. You want to be able to have them tell you story but in their voice. I think a lot of people think influencer marketing and they'll think these big trendy creators, people that have a million followers. This is the wrong approach. You basically give them a script to read, immediately feels like an ad. That product is not connected really to them in any way. You're much better doing the hard thing, which is hard to scale, finding the thousands of micro influencers that have an audience where your product maybe is actually useful. People really trust what they say. That ends up becoming this wildfire that can spread really, really fast. Something you talk about it, there is actually a lot of ways to think experimentally, even in the early stages.…

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