Grant Lee: belief

Transcript context

…How much of this was, you described it as a word of mouth machine, how much of this was word of mouth loops and virality features versus just the product itself? One was awesome and two is kind of innately shareable because it's presentations people share with each other. Yeah, totally. I think for us, we do benefit from being in a category where, by nature of it, if you like Gamma, you're sharing it, presenting it to others. So I think for us it's a combination of both. And ideally, you have other ways where word of mouth or organic virality can happen in your product. So by nature of usage, like it's being shared. We basically had an internal mantra that, we go back to the first 30 seconds, we want it to be dead simple for someone to create content, we want to be dead simple for them to share it. And everything we did for that first 30 seconds, or call it the first few minutes, is remove friction so that they can do both of those things. Create and share. And I think other people, when you look at your own product, you think about, okay, what is it about my product and how it gets used? Can you remove friction such that it can actually spread, and even if it's locally within an organization or within a workspace, just be able to enable that as much as you possibly can. The other really profound point you're making here is the story of you won product of the day on Product Hunt, which alone is so hard. So many people try to win and don't. Most people don't. I've tried to help companies win, and it's a really hard thing to achieve. And then you won product of the week and product of the month, and still you're like, no, this isn't working. Most people that achieve that are like, no, we got this, and they would not have to bet the company. There wouldn't be a feeling that we have to rethink everything. What is it there that you're just like, no, this isn't going to work, as much as exciting as this is, this isn't it?…

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