Grant Lee: evaluation

Transcript context

…So one of your tips here is people fail often in this because they start too small or their budget's a little too small. You recommend 10,000 to 20,000 a month over six months and just trying this. It sounds like you're doing like 20 to 30 creators a month. Is that the right framework for how to just start this thing and explore? Yeah, totally. And I'd say it's not just that the budget's too small, it would be that they put all their eggs in one basket. So you can also easily blow that 20 K on just one bigger influencer and then be like, "Oh, that didn't work, so I'm going to try it again. That didn't work. Okay, I give up." And I think rather than doing that, you should be like, "Okay, that 20 K, I could actually probably work with 40 different influencers and see what actually works." And across the 40, I'm going to try to find a variety of personas, a variety of use cases, spend a lot of time with them, and then actually see what's working, what's not. And then next month take those learnings and double down. If educators are working, go with educators. If consultants are working, go with consultants, find more consultants, there's going to be more there. I think that's where the putting all your eggs in one basket is just probably the surest way to fail, because you're going to miss a ton and it's going to take you way too long to learn and you're going to come to the conclusion that it's a waste of time. I feel like this whole podcast conversation could be just about this one lever. So much I want to keep talking about, but there's more questions here because this is so useful and interesting. You had this line in your tweet about how reality is not an accident and that this approach is how you figure out what actually works. And then once you do that, then you start leading into that messaging. Talk about that.…

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