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Conversations with Tyler / episode intelligence

Seth Godin on Marketing, Meaning, and the Bibs We Wear

31 May 2023 24 published claims 2 attributable people

Speakers in the public record

Claim mix

belief 8evaluation 6preference 3prediction 3recommendation 1uncertainty 1commitment 1observation 1

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Claim ledger

The useful parts, with receipts.

24 published records

01 / evaluation

” During the pandemic, it was easy to talk to your friends about this thing that they could do to get themselves out of their malaise. But now, Peloton is not giving people a good reason to tell their friends, which means it’s not going to grow, and it’s easier to quit or have it fade away because you don’t feel missed when you’re not there.

“” During the pandemic, it was easy to talk to your friends about this thing that they could do to get themselves out of their malaise. But now, Peloton is not giving people a good reason to tell their friends, which means it’s not going to grow, and it’s easier to quit or have it fade away because you don’t feel missed when you’re not there.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

02 / evaluation

Both of them have stories that have problems right now because, as the trends shift, Toyota finds itself behind because they bet on different alternative fuels than electricity, and Tesla because their founder hoards attention.

“Both of them have stories that have problems right now because, as the trends shift, Toyota finds itself behind because they bet on different alternative fuels than electricity, and Tesla because their founder hoards attention.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

05 / belief

At the same time, most of my parents’ friends would happily go to the city to watch a football game, but never once went to the city to go to the museum. So, I think what I learned is just how different people who seem the same really are.

“At the same time, most of my parents’ friends would happily go to the city to watch a football game, but never once went to the city to go to the museum. So, I think what I learned is just how different people who seem the same really are.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

09 / commitment

Oh, the next thing that I will do is give a talk at Harvard on the book, but the next thing that I will do that isn’t related to the book is, I am diving deep into how communities and software connect.

“Oh, the next thing that I will do is give a talk at Harvard on the book, but the next thing that I will do that isn’t related to the book is, I am diving deep into how communities and software connect.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

10 / observation

” The lesson is, once your subconscious knows you’re going to keep typing no matter what, it becomes sufficiently embarrassed by the bad stuff that it will let some good stuff in.

“” The lesson is, once your subconscious knows you’re going to keep typing no matter what, it becomes sufficiently embarrassed by the bad stuff that it will let some good stuff in.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

11 / belief

I think that I have probably held onto this 62-year-old’s perception of content and books and thoughtful output longer than the culture wants to embrace, the same way lots of artists have held onto the album as opposed to the single.

“I think that I have probably held onto this 62-year-old’s perception of content and books and thoughtful output longer than the culture wants to embrace, the same way lots of artists have held onto the album as opposed to the single.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

16 / evaluation

The same way — and I’m sure you remember this — when Google came along — I was at Yahoo at the time — when Google came along, if you took Google results and results from Bing or Yahoo, and just switched the logos at the top, people would say they prefer the Google results, even when they were looking at the Microsoft results, because Google didn’t have a technology problem.

“The same way — and I’m sure you remember this — when Google came along — I was at Yahoo at the time — when Google came along, if you took Google results and results from Bing or Yahoo, and just switched the logos at the top, people would say they prefer the Google results, even when they were looking at the Microsoft results, because Google didn’t have a technology problem.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

17 / prediction

Well, there’s no doubt in my mind that we’re going to see thousands and thousands of variations on LLMs because now that we know the problem can be solved, it’s going to be solved in many different ways.

“Well, there’s no doubt in my mind that we’re going to see thousands and thousands of variations on LLMs because now that we know the problem can be solved, it’s going to be solved in many different ways.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

18 / evaluation

I think that our ability to rationalize our lazy, convenient, selfish, immoral, bad behavior is unbounded, and people will find a reason to justify the thing that they used to do because that’s how we evolved.

“I think that our ability to rationalize our lazy, convenient, selfish, immoral, bad behavior is unbounded, and people will find a reason to justify the thing that they used to do because that’s how we evolved.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

19 / prediction

I think online education, while it’s pluralistic in the sense that we can get to more people, is a pale shadow of what online learning could be, and my hope is that AI could help with that.

“I think online education, while it’s pluralistic in the sense that we can get to more people, is a pale shadow of what online learning could be, and my hope is that AI could help with that.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

20 / evaluation

They kicked me out of the Direct Marketing Association for my stance against spam a long time ago. But I guess what I would say is this: we have developed a culture where it is accepted and expected that the recipient will guard their attention and guard their pocketbook.

“They kicked me out of the Direct Marketing Association for my stance against spam a long time ago. But I guess what I would say is this: we have developed a culture where it is accepted and expected that the recipient will guard their attention and guard their pocketbook.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

22 / evaluation

There are people who believe that a utilitarian sort of Soviet mindset is better, but even that person is driving their 25-year-old Pontiac because the story they tell themselves about that car makes them feel better.

“There are people who believe that a utilitarian sort of Soviet mindset is better, but even that person is driving their 25-year-old Pontiac because the story they tell themselves about that car makes them feel better.”
Speaker
Seth Godin
Publisher
Conversations with Tyler

23 / preference

Now I own a lot of cookbooks, but I almost never touch them because the internet, because Kenji — you just type Kenji and then the name of whatever recipe, and you’ll find the best version of the recipe.

“Now I own a lot of cookbooks, but I almost never touch them because the internet, because Kenji — you just type Kenji and then the name of whatever recipe, and you’ll find the best version of the recipe.”
Speaker
Seth Godin
Publisher
Conversations with Tyler
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