Seth Godin: preference

Transcript context

…And you’re not bored, right? I am definitely not bored. I will tell you, selfishly or generously, depending on your point of view, I don’t fly anymore because that was the part I hated the most. Schlepping there, spending 12 hours to get to a place where, for 45 minutes, I could do my work and then have to figure out how to get home. I also didn’t like the way it felt to burn quite that much carbon for just that reason. But that aside, here’s this group of people who are giving me the benefit of the doubt. Not completely, but enough that for the first three minutes, they will follow me on this journey. What can I do in three minutes to earn six more minutes? Then, nine minutes into it, how can I bring something to that room that people will talk about to themselves and to others tomorrow or in six months? I don’t memorize my talk. I have 180 slides, none with words on them. A slide comes up, and I tell a story about it, and I’m listening and interacting with the room. On Zoom, I can do my work, but I have to pretend I can hear the room. That is really exhausting because what I discovered is, it’s that interplay with the tension that enables me to do my work the best way. In which regards do you think of a talk you give as a team process in the way that you discuss in your book, The Song of Significance?…

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