Seth Godin: evaluation

Transcript context

…Which brand is doing a better job marketing, a Prius or a Tesla? Both of them have stories that have problems right now because, as the trends shift, Toyota finds itself behind because they bet on different alternative fuels than electricity, and Tesla because their founder hoards attention. The challenge when you buy a car is that you know that you’re going to send a message to everybody as you drive around town. That is what has driven the car industry since they figured out how to make decent cars 50 years ago. If that’s the case, the job of a car company is to live and breathe and model the story that the customers want to tell as they drive around. A lot of car heads will say, “No, no, no, I just buy the best car.” And I would say to them, “No, you buy the car that tells your story the best way possible.” As you know, ChatGPT is sometimes described as the most rapidly growing or most rapidly adopted consumer product ever. As with Taylor Swift, people must like it, but in terms of marketing, how do you think about what they’ve been doing? They don’t seem like a marketing company, right? It’s a bunch of engineers.…

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