Seth Godin: evaluation

Transcript context

…If you think about the problems of Peloton, which did incredibly well during the pandemic but now has had a very steep fall, is that just a product problem? Or is there something in their marketing that they could be doing better? Peloton had some really significant advantages when they figured out that they could embrace the idea that people want to measure themselves. They want to compete against people they don’t know, and they want to see their metrics go up. Then the pandemic gave them a huge boost because you couldn’t go to the gym. What many institutions and organizations confuse is the convenience and luck of being in the right place at the right time with building something for the ages. Peloton’s challenge cannot be remedied by fixing a device or coming up with a jingle. What they have to realize is, anything that succeeds and sticks around does so because it answers the question, “What will I tell my friends? ” During the pandemic, it was easy to talk to your friends about this thing that they could do to get themselves out of their malaise. But now, Peloton is not giving people a good reason to tell their friends, which means it’s not going to grow, and it’s easier to quit or have it fade away because you don’t feel missed when you’re not there. Institutions that last, like Alcoholics Anonymous, stick around for those two reasons: You will be missed if you’re not there, and you know what to tell your friends. Which brand is doing a better job marketing, a Prius or a Tesla?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.