Seth Godin: prediction

Transcript context

…Will there be an open-source bot — a bit like the Sydney character that was part of ChatGPT for a while before they neutered it — that everyone will just talk to, maybe for many hours? Maybe only 10 percent of the population, but they’ll have some kind of emotional relationship with the thing. Well, there’s no doubt in my mind that we’re going to see thousands and thousands of variations on LLMs because now that we know the problem can be solved, it’s going to be solved in many different ways. But what is it good at? I think it’s good at a couple things. First of all, it works cheap. Second, it’s always on. The combination of those two things is what most people are missing. They’re saying, “Is this as good as asking Tyler a question about today’s news?” No, it’s not, but that’s not what it’s going to be good at. It’s good at being always on and cheap. What that means, for example, is that cognitive behavioral therapy, which is so effective for some people — instead of waiting all week for your 50-minute session, you’ll have 20 sessions a day. You’ll just touch it every time you’re feeling anxious. It will give you an exercise based on who you are and what you said to it last time. Then you’ll go back to what you were doing. All around us, things in our life are going to be enabled by this omnipresent cheap thing with a memory. Yes, some of them are going to have a personality and it’s going to wreak chaos in a whole bunch of different ways, especially where you started this conversation: direct mail scams, spam. Imagine instructing a ChatGPT, “All right, here are 5,000 people on LinkedIn. Go learn about each one of them. Compose an email to each one pretending you know them, mentioning facts and connections, and scam them out of something. And by the way, please do that over and over and over again forever.” That’s got to be happening right now. It’s going to be a mess. Are there general truths about how marketing to women is different from marketing to men? I don’t mean always true, but generalities that are mostly true.…

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