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Acquired / episode intelligence

Oprah (Harpo Studios)

25 Jun 2020 28 published claims 2 attributable people

Speakers in the public record

Claim mix

belief 12evaluation 5uncertainty 3recommendation 3commitment 2prediction 2observation 1

Evidence policy

Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

28 published records

01 / commitment

We're gonna work that out as we go along. And then depending on the availability of the author, we are going to do either one or both of an LP episode with the author, discussing the book and a LP zoom discussion, with all of you LPs potentially with the author.

“We're gonna work that out as we go along. And then depending on the availability of the author, we are going to do either one or both of an LP episode with the author, discussing the book and a LP zoom discussion, with all of you LPs potentially with the author.”
Speaker
David Rosenthal
Publisher
Acquired

07 / belief

An interesting thing to think about this is if her reach was 50 million people, you sort of assume 1% or 2% of your fans could be superfans. I think a lot more than one or two percent of her reach were superfans.

“An interesting thing to think about this is if her reach was 50 million people, you sort of assume 1% or 2% of your fans could be superfans. I think a lot more than one or two percent of her reach were superfans.”
Speaker
Ben Gilbert
Publisher
Acquired

08 / belief

I think we saw in the methodology for Forbes, they said they added up all the after-tax profit cash flow to Oprah that they estimate Oprah had gotten from Harpo over the last 20, 30 years.

“I think we saw in the methodology for Forbes, they said they added up all the after-tax profit cash flow to Oprah that they estimate Oprah had gotten from Harpo over the last 20, 30 years.”
Speaker
David Rosenthal
Publisher
Acquired

11 / observation

At this point, it's about harvesting that audience and what you can basically do is see her for a long time and say nope, my show is the only way that I reach people, and then her realizing people will pay me for little pieces of all this stuff and I can carve off Oprah and Friends is a thing, but it's only audio and it's a different type of content.

“At this point, it's about harvesting that audience and what you can basically do is see her for a long time and say nope, my show is the only way that I reach people, and then her realizing people will pay me for little pieces of all this stuff and I can carve off Oprah and Friends is a thing, but it's only audio and it's a different type of content.”
Speaker
Ben Gilbert
Publisher
Acquired

13 / belief

Clearly, the back catalog of something like Friends is worth a lot these days. It's a sitcom, not a talk show, but I think a lot of people would like to watch the back catalog of Oprah.

“Clearly, the back catalog of something like Friends is worth a lot these days. It's a sitcom, not a talk show, but I think a lot of people would like to watch the back catalog of Oprah.”
Speaker
David Rosenthal
Publisher
Acquired

21 / evaluation

The interesting thing about these syndicators, too, that I didn't really realize is since they're getting to participate in the upside of the success, at least the way all their deals tend to start or at least at this time tended to start was either in a rev share or a profit-sharing deal. They would come to you, they would say right now you're only getting to address Baltimore, we think you could play in these 17 markets, we're going to take some cut.

“The interesting thing about these syndicators, too, that I didn't really realize is since they're getting to participate in the upside of the success, at least the way all their deals tend to start or at least at this time tended to start was either in a rev share or a profit-sharing deal. They would come to you, they would say right now you're only getting to address Baltimore, we think you could play in these 17 markets, we're going to take some cut.”
Speaker
Ben Gilbert
Publisher
Acquired

23 / evaluation

Yeah, let's talk about the channel struggling because what that was is, again playing for the playbook thing, but we talked a lot about this notion of a direct relationship with your audience.

“Yeah, let's talk about the channel struggling because what that was is, again playing for the playbook thing, but we talked a lot about this notion of a direct relationship with your audience.”
Speaker
Ben Gilbert
Publisher
Acquired

24 / evaluation

He promoted a super under-represented minority person to take a huge bet and put I don't know how much of his career is on the line but some amount of his credibility, maybe all this credibility on the line.

“He promoted a super under-represented minority person to take a huge bet and put I don't know how much of his career is on the line but some amount of his credibility, maybe all this credibility on the line.”
Speaker
Ben Gilbert
Publisher
Acquired

25 / recommendation

One is what you talk about with the cars, I just want to label that as a Playbook theme which is for this type of business, for an influencer business, monetizing your product recommendation, kind of like native advertising.

“One is what you talk about with the cars, I just want to label that as a Playbook theme which is for this type of business, for an influencer business, monetizing your product recommendation, kind of like native advertising.”
Speaker
David Rosenthal
Publisher
Acquired

27 / recommendation

The car giveaway was not random. It was part of a series of things that she started where it was like when I have an idea of a thing that I love that I want to give to my audience, like pajamas, for example, we will just give them to the audience because I want them to enjoy it.

“The car giveaway was not random. It was part of a series of things that she started where it was like when I have an idea of a thing that I love that I want to give to my audience, like pajamas, for example, we will just give them to the audience because I want them to enjoy it.”
Speaker
Ben Gilbert
Publisher
Acquired

28 / recommendation

Definitely go read that if you want a long deep picture of Oprah Winfrey, or should I say Orpah Gayle Winfrey because that is the child that was born on January 29, 1954, in Kosciusko, Mississippi.

“Definitely go read that if you want a long deep picture of Oprah Winfrey, or should I say Orpah Gayle Winfrey because that is the child that was born on January 29, 1954, in Kosciusko, Mississippi.”
Speaker
David Rosenthal
Publisher
Acquired
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