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Evidence receipt / belief

Published · transcript-backed

Ben Gilbert: belief

25 Jun 2020 Acquired Oprah (Harpo Studios)

“An interesting thing to think about this is if her reach was 50 million people, you sort of assume 1% or 2% of your fans could be superfans. I think a lot more than one or two percent of her reach were superfans.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
25 Jun 2020
Publisher
Acquired

Transcript context

…Yeah. There's all the streaming rights, and YouTube rights, and everything associated with that. Then you've got stuff like O the magazine and all that stuff. Then, you got all the new content that Harpo's producing like Tyler Perry's content out there. Then you've got the stake in the cable network itself which is extremely valuable. This is many billions more than a $2.5 billion deal if Disney or somebody else comes along and buys Harpo. Some other interesting things as we tie up our history and facts here. Oprah, by the numbers stats here, over the 25 seasons, the show received over 20 million letters. Lots of different ways to gauge fandom here, but 20 million, and this is page views, not unique users. But 20 million times, people were strong enough fans to write a letter in. An interesting thing to think about this is if her reach was 50 million people, you sort of assume 1% or 2% of your fans could be superfans. I think a lot more than one or two percent of her reach were superfans. Yeah. I mean, 20 million YouTube comments would be a lot. Imagine the barrier to actually writing a letter and mailing it.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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