David Rosenthal: recommendation

Transcript context

…Yeah. The gatekeeper is the lack of scarcity. Now that there are no gatekeepers, there are hundreds of millions of people creating content and rising above that. The interesting thing to observe here is, for the influencers who do rise above the fray, you see them cutting traditional distribution deals because they say, gosh, I have lots of money, can I just pay you to distribute my content. When you see the influencers emerging from YouTube and going on to more classic mediums, the ability to buy in bulk and have predictable economics is still beneficial. Two quick things I want to say. One is what you talk about with the cars, I just want to label that as a Playbook theme which is for this type of business, for an influencer business, monetizing your product recommendation, kind of like native advertising. This is the first native advertising that happened. That is a great business model for this type of business. The other thing about how this is all involved looking at it is Ben Thompson’s written about this ad nauseam so we won’t deliver the point, but Oprah worked and Oprah can be the best. She was mainstream, she appealed to just about every woman in America but lots of men, too, massive, big, wide lenses. Now, you don’t have to do that with the Internet. You can hire and get a niche audience. You can have influencers in business technology, like us. You can have influencers in anime culture. I was really hoping to get through this whole thing without you ever labeling us an influencer.…

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