Ben Gilbert: observation

Transcript context

…I don't even know if this [...] deal would happen yet, but he had a show. Oprah was like, no, I want a channel that she can also pump content into. That was the next piece of the empire. In large part, this is harvesting. We've moved out of the mode. She can't build a bigger audience unless she goes global or unless she decides that we want to start bringing, frankly more men into the percentage of people who are watching my show all the time. She already addresses the women and some of the men of America. At this point, it's about harvesting that audience and what you can basically do is see her for a long time and say nope, my show is the only way that I reach people, and then her realizing people will pay me for little pieces of all this stuff and I can carve off Oprah and Friends is a thing, but it's only audio and it's a different type of content. You start to see what deals can I cut and what different ways across what channel reach what segments of my audience. And what different media rates can I own and monetize those. We can't not talk about this, too. The other thing in the mid-2000s that she just nails, she just reaches the apex of her power as the celebrity confessional. We got to talk about 2005, Tom Cruise, Katie Holmes.…

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