David Rosenthal: evaluation

Transcript context

…Yeah. You guys already shoved me over to covering zoos. What are you trying to put me on now? You’re trying to push me even lower on the totem pole. But they convinced her to do it. She does it. She does the first show and she's like oh I was born to do this. This is great, and people love it. Within months, weeks, people are talking, becomes bigger than Donahue in Baltimore. It's only local, it's not syndicated yet. It's just in the Baltimore market, but it's competing for the same time slot as the Donahue show, and she's beating him. He's the king of morning talk. Eventually, this starts to get noticed in the media world. Eventually, people are talking, gets a deal for national syndication, and the idea is it's going to go up and compete against Donahue, but it only gets into 17 markets and it flops nationally. I don't know exactly why. I don't know if it was maybe too parochial to Baltimore or just what, but it doesn't work and the syndication deal gets canceled. Help us understand. What is a syndication deal? What does that mean? How do you get syndicated to other markets? What companies are involved? What does economics look like?…

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