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Lenny's Podcast / episode intelligence

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

21 Sept 2023 23 published claims 2 attributable people

Speakers in the public record

Claim mix

belief 9evaluation 8commitment 2recommendation 2uncertainty 1preference 1

Evidence policy

Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

23 published records

02 / belief

Now, I would argue that you want to measure both of these and to put a metric on each and the metric we usually use to measure value delivered is called the North Star metric.

“Now, I would argue that you want to measure both of these and to put a metric on each and the metric we usually use to measure value delivered is called the North Star metric.”
Speaker
Itamar Gilad
Publisher
Lenny's Podcast

03 / belief

Yeah, okay. So that's an example of something that didn't work because it was opinion based software, I think the phrase you used and then there's a different experience with tabs I think with Gmail.

“Yeah, okay. So that's an example of something that didn't work because it was opinion based software, I think the phrase you used and then there's a different experience with tabs I think with Gmail.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

05 / commitment

GIST, is not about research it's more about discovery and delivery. But strategy is extremely important and you can use some of the tools we will talk about to develop your strategy as well.

“GIST, is not about research it's more about discovery and delivery. But strategy is extremely important and you can use some of the tools we will talk about to develop your strategy as well.”
Speaker
Itamar Gilad
Publisher
Lenny's Podcast

06 / belief

I think both of them in their own way, they had relatively modest jobs, teaching or doing other things, but they always strived again to be the best they can and to deliver the most value they can.

“I think both of them in their own way, they had relatively modest jobs, teaching or doing other things, but they always strived again to be the best they can and to deliver the most value they can.”
Speaker
Itamar Gilad
Publisher
Lenny's Podcast

08 / belief

I think people over complicate this stuff and try to get so many math formulas involved with estimating impact, and I feel like these are just simple heuristics to kind of bubble the best ideas to the top.

“I think people over complicate this stuff and try to get so many math formulas involved with estimating impact, and I feel like these are just simple heuristics to kind of bubble the best ideas to the top.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

11 / belief

I think a lot of people think they have something like this in mind where they're just like, "Cool, here's our North Star Metric, here's the levers and things that we can work on to move that.

“I think a lot of people think they have something like this in mind where they're just like, "Cool, here's our North Star Metric, here's the levers and things that we can work on to move that.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

12 / evaluation

The PM is supposed to make all of this work, deliver on the roadmap like a project manager, feed the Agile machine with perfectly prioritized product backlogs and stories and it just doesn't work honestly.

“The PM is supposed to make all of this work, deliver on the roadmap like a project manager, feed the Agile machine with perfectly prioritized product backlogs and stories and it just doesn't work honestly.”
Speaker
Itamar Gilad
Publisher
Lenny's Podcast

13 / belief

Awesome. So I'm looking at it and I think maybe the most important piece of this is that steps aren't just like a project, like launch a better onboarding or add the step to onboarding.

“Awesome. So I'm looking at it and I think maybe the most important piece of this is that steps aren't just like a project, like launch a better onboarding or add the step to onboarding.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

14 / evaluation

Because not two companies are exactly the same, and it's very tempting when you write a book not to give any process but that's the part that people actually want the most.

“Because not two companies are exactly the same, and it's very tempting when you write a book not to give any process but that's the part that people actually want the most.”
Speaker
Itamar Gilad
Publisher
Lenny's Podcast

15 / recommendation

Either they get extremely mad at you and they tell you to get back to work and to do what you were told and in that case, probably you need to start polishing your resume and look for another place either inside the organization or outside it because that person is not being reasonable to be honest.

“Either they get extremely mad at you and they tell you to get back to work and to do what you were told and in that case, probably you need to start polishing your resume and look for another place either inside the organization or outside it because that person is not being reasonable to be honest.”
Speaker
Itamar Gilad
Publisher
Lenny's Podcast

16 / recommendation

I think for people that are listening to this and thinking about this, I think the simplest way to even think about this is basically there's a math formula that equals your North Star metric or your revenue or whatever you're trying to do and if you don't have some ideally really clear sense of what that math formula is you should work on that.

“I think for people that are listening to this and thinking about this, I think the simplest way to even think about this is basically there's a math formula that equals your North Star metric or your revenue or whatever you're trying to do and if you don't have some ideally really clear sense of what that math formula is you should work on that.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

17 / commitment

A sub team owns each one of these steps and we will change the board very actively. So if an idea turns out to be bad we will take it off the board and put another idea in this place or maybe we achieve the goal, we don't need to work on this anymore, we can focus something else.

“A sub team owns each one of these steps and we will change the board very actively. So if an idea turns out to be bad we will take it off the board and put another idea in this place or maybe we achieve the goal, we don't need to work on this anymore, we can focus something else.”
Speaker
Itamar Gilad
Publisher
Lenny's Podcast

19 / evaluation

It created a whole new division within Google and it created a whole strategy around Google+ and we had to connect Gmail and YouTube and search to Google+ to make them more personalized in a sense and more social. So that was the idea and we went on and we launched a series of features in Gmail for a couple of years, honestly and Google+ itself became this massive project, very feature rich and with a lot of redesigns and iterations and none of it worked.

“It created a whole new division within Google and it created a whole strategy around Google+ and we had to connect Gmail and YouTube and search to Google+ to make them more personalized in a sense and more social. So that was the idea and we went on and we launched a series of features in Gmail for a couple of years, honestly and Google+ itself became this massive project, very feature rich and with a lot of redesigns and iterations and none of it worked.”
Speaker
Itamar Gilad
Publisher
Lenny's Podcast

20 / evaluation

WhatsApp for a very long time measured messages sent because every message sent is a little incremental of value for the sender, the receiver, it's free, it's rich media, you can send it for anywhere in the world, compared to SMS that's huge value.

“WhatsApp for a very long time measured messages sent because every message sent is a little incremental of value for the sender, the receiver, it's free, it's rich media, you can send it for anywhere in the world, compared to SMS that's huge value.”
Speaker
Itamar Gilad
Publisher
Lenny's Podcast

22 / evaluation

We did usability studies, we did data, we built a whole data mining team and a whole machine learning team to build the right categorization and we ended up with a solution that turned out to be very successful for a lot of these passive users.

“We did usability studies, we did data, we built a whole data mining team and a whole machine learning team to build the right categorization and we ended up with a solution that turned out to be very successful for a lot of these passive users.”
Speaker
Itamar Gilad
Publisher
Lenny's Podcast

23 / evaluation

I think what I would change is not have this discussion based on opinions, because when you have the discussion you come with your own opinions usually the most senior person's opinions will win.

“I think what I would change is not have this discussion based on opinions, because when you have the discussion you come with your own opinions usually the most senior person's opinions will win.”
Speaker
Itamar Gilad
Publisher
Lenny's Podcast
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