Itamar Gilad: commitment

Transcript context

…Awesome. Okay, so we're going to talk about each of these four layers. Before we do that, where do vision and strategy fit into this? Do they bucket into one of these four layers and how do you think about strategy and vision? That's a great question, so there's this whole strategic context that is outside of GIST. GIST, is not trying to tackle that, it assumes it's in place, there's another huge blob which is research. GIST, is not about research it's more about discovery and delivery. But strategy is extremely important and you can use some of the tools we will talk about to develop your strategy as well. In many companies the strategy is just a roadmap on steroids, it's small plan and execute just on a grand scale and Google+ again, was a strategic choice actually if you think about it. So in the book there is a chapter where I touch on strategy and I explain how the same evidence guided methods are being used by companies to develop their strategy as well. Awesome, maybe one last context question. So people might be seeing this and thinking okay cool, I have goals, I have ideas steps, I have tasks, I'm already doing this. What is this kind of a counter or reaction to? What are people probably missing when they're seeing this and they're like, "Oh, I see. This is like what we're not doing and this is the most important, this is something we should probably change." And we'll go through these in detail too.…

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