Itamar Gilad: evaluation

Transcript context

…Classic PM move, just like that was a great idea but what about this better idea? Coming back to something that we talked a bit about at the beginning, say you have a founder who's actually very smart and experienced. Say even at a startup where you don't really have the time to build tons of evidence for ideas. Do you have a different perspective on how much time to spend building confidence in ideas versus just like cool, they actually have really good ideas let's just see what happens? So there's always like a trade-off between speed of delivery and speed of discovery, and that actually leads to the next layer of how do we combine the two? Because people tend to think it's an either/or. Either we are building very fast or we are learning and then we're building very slow, but I think we're using the wrong metric. The metric is not how fast can we get the bits into production, when there's a lot of uncertainty and we all face uncertainty and startup especially. It's not about getting the bits to production, it's about getting the right bits to production. It's about creating the outcomes that you need, the impact, and so it's about time to outcomes and I would argue that the evidence guided method is far more impactful. It's far faster, it's far more resource efficient than the opinion-based method. Because opinion-based methods tend to waste a lot more of your resources, building the wrong things or discovering, learning too late. Well, evidence guided helps you learn earlier. Plus it is a fallacy that if you learn you don't build, good teams know how to do both at the same time and that's actually what the steps layer is meant to teach you or to help you do. Awesome. So maybe just to close off that loop, say someone listening is at a bigger company, say Netflix versus a series A, series B or startup. Is there something you'd recommend about them approaching this differently? Any kind of guidance there of just how to take what you're sharing differently if you're a different source of companies like that?…

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