Evidence receipt / evaluation
Published · transcript-backedItamar Gilad: evaluation
21 Sept 2023 Lenny's Podcast Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
“WhatsApp for a very long time measured messages sent because every message sent is a little incremental of value for the sender, the receiver, it's free, it's rich media, you can send it for anywhere in the world, compared to SMS that's huge value.”
Source trail
Everything needed to verify it.
- Speaker
- Itamar Gilad
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 21 Sept 2023
- Publisher
- Lenny's Podcast
Transcript context
…Thank you. And in it you listed dozens and dozens of companies, like leading companies and what they considered the North Star metric is super interesting. I would argue that what they told you is what is the most important metrics we measure? What is the number one metric for us? But it's not what I call the North Star metric, the North Star metric measures how much value we create for the market. For example, let's take WhatsApp. WhatsApp for a very long time measured messages sent because every message sent is a little incremental of value for the sender, the receiver, it's free, it's rich media, you can send it for anywhere in the world, compared to SMS that's huge value. So if in year one we have a billion messages being sent in year two, two billion probably we doubled the amount of value. In Airbnb, I think one of your key metrics or the real North Star metric was nights booked. I don't know if it was still the case while you were there? Yeah, absolutely.…
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