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The Cognitive Revolution / episode intelligence

Milliseconds to Match: Criteo's AdTech AI & the Future of Commerce w/ Diarmuid Gill & Liva Ralaivola

9 May 2026 20 published claims 3 attributable people
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Speakers in the public record

Liva RalaivolaDiarmuid GillNathan Labenz

Claim mix

evaluation 6belief 6uncertainty 2preference 2prediction 1commitment 1observation 1recommendation 1

Evidence policy

Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

20 published records

01 / evaluation

So as a middle party, we have down the road the ones who have the least data and the most challenging tasks in terms of AI. And that's why actually on my part, I'm you know, because the challenge in terms of machine learning AI is really a big one and it's the most interesting one.

“So as a middle party, we have down the road the ones who have the least data and the most challenging tasks in terms of AI. And that's why actually on my part, I'm you know, because the challenge in terms of machine learning AI is really a big one and it's the most interesting one.”
Speaker
Liva Ralaivola
Publisher
The Cognitive Revolution

02 / evaluation

All of that process gets done in milliseconds because we use a lot of caching, we've trained the models offline, then the inference happens at real time in really low latency.

“All of that process gets done in milliseconds because we use a lot of caching, we've trained the models offline, then the inference happens at real time in really low latency.”
Speaker
Diarmuid Gill
Publisher
The Cognitive Revolution

03 / belief

Can you tell a little bit more about, I mean, I think probably a lot of people are surprised almost an hour into the conversation to hear the company has roots in Europe, is headquartered in Europe.

“Can you tell a little bit more about, I mean, I think probably a lot of people are surprised almost an hour into the conversation to hear the company has roots in Europe, is headquartered in Europe.”
Speaker
Nathan Labenz
Publisher
The Cognitive Revolution

04 / belief

CTV isn't your historical bread and butter, but a growing concern. And I think one of the best documented performance gains is when the creative of the advertising matches the creative of the context.

“CTV isn't your historical bread and butter, but a growing concern. And I think one of the best documented performance gains is when the creative of the advertising matches the creative of the context.”
Speaker
Not verified from transcript
Publisher
The Cognitive Revolution

05 / belief

Maybe just one more beat on the regulatory environments. And I would separate here following the rules, which you've, you know, I think clearly stated that you're committed to doing from advising on like what the rules should be.

“Maybe just one more beat on the regulatory environments. And I would separate here following the rules, which you've, you know, I think clearly stated that you're committed to doing from advising on like what the rules should be.”
Speaker
Nathan Labenz
Publisher
The Cognitive Revolution

06 / belief

Ultimately, we want to build advertising that works, advertising that brings value for the advertisers so they feel that their money is well spent with us. And so, you know, kind of, I think within those parameters, we try many different things.

“Ultimately, we want to build advertising that works, advertising that brings value for the advertisers so they feel that their money is well spent with us. And so, you know, kind of, I think within those parameters, we try many different things.”
Speaker
Diarmuid Gill
Publisher
The Cognitive Revolution

07 / uncertainty

We're going to provide something at what level and maybe on the personal device, something that is not going to be seen by us, but just the personal device is going to tweak the things at the very end saying, actually, it was something that was proposed by, I don't know us, but I know you, that's a device and I have on that device something that is really personalized and on that device, very privacy sure, privacy sake, We're going to record something, but just on the device.

“We're going to provide something at what level and maybe on the personal device, something that is not going to be seen by us, but just the personal device is going to tweak the things at the very end saying, actually, it was something that was proposed by, I don't know us, but I know you, that's a device and I have on that device something that is really personalized and on that device, very privacy sure, privacy sake, We're going to record something, but just on the device.”
Speaker
Liva Ralaivola
Publisher
The Cognitive Revolution

08 / uncertainty

Therefore, my product decision-making is less about who was willing to bid on my time and more about how much time was I willing to have my AI invest on my behalf to go out and figure out what to do. I don't know, that's more of a prompt, I guess, than a question.

“Therefore, my product decision-making is less about who was willing to bid on my time and more about how much time was I willing to have my AI invest on my behalf to go out and figure out what to do. I don't know, that's more of a prompt, I guess, than a question.”
Speaker
Nathan Labenz
Publisher
The Cognitive Revolution

09 / belief

I think, you know, there's of course the level of like the user experience that you've talked about a lot, which is super important.

“I think, you know, there's of course the level of like the user experience that you've talked about a lot, which is super important.”
Speaker
Not verified from transcript
Publisher
The Cognitive Revolution

10 / belief

One thing that I think is really interesting is you guys have this OpenAI partnership, which is super cool and I know very new, so some of these answers might not exist yet.

“One thing that I think is really interesting is you guys have this OpenAI partnership, which is super cool and I know very new, so some of these answers might not exist yet.”
Speaker
Not verified from transcript
Publisher
The Cognitive Revolution

11 / prediction

You know, you talked to Nathan about the hyper-personalized, I think that's super, super powerful and people will see it and they go, wow, okay, that's exactly the product I'm looking for.

“You know, you talked to Nathan about the hyper-personalized, I think that's super, super powerful and people will see it and they go, wow, okay, that's exactly the product I'm looking for.”
Speaker
Diarmuid Gill
Publisher
The Cognitive Revolution

12 / evaluation

I think that's the kind of utility we're helping people discover, and not only just the product they're looking for, but what goes with it, how you can actually enhance it, and so on.

“I think that's the kind of utility we're helping people discover, and not only just the product they're looking for, but what goes with it, how you can actually enhance it, and so on.”
Speaker
Diarmuid Gill
Publisher
The Cognitive Revolution

13 / evaluation

Maybe nobody cares about that. But in terms of employing something, it's it has been made a lot easier because before you had to adapt to each surface, to each website, et cetera.

“Maybe nobody cares about that. But in terms of employing something, it's it has been made a lot easier because before you had to adapt to each surface, to each website, et cetera.”
Speaker
Liva Ralaivola
Publisher
The Cognitive Revolution

14 / commitment

And I think, yeah, I totally agree. And I think the fact that we kind of were based in Europe, right, where there's definitely with things like GDPR, there's a lot of sensitivity around those.

“And I think, yeah, I totally agree. And I think the fact that we kind of were based in Europe, right, where there's definitely with things like GDPR, there's a lot of sensitivity around those.”
Speaker
Diarmuid Gill
Publisher
The Cognitive Revolution

15 / evaluation

We ingest their product data on a daily basis, sometimes multiple times a day, and it means that we always have access to fresh data. So like Liva said, we did this hybrid architecture where an LLM in partnership with technology provided by Accumulate Criteo can ensure that when a user asks for a product, they not only get all the richness that an LLM can provide, but they can also ensure that it's up to date and it's accurate because From a user point of view, it's a very bad experience when you search for a product and it comes back with something, you click true, and the product's either a different price, or it's out of stock, or it's not what you were thinking about.

“We ingest their product data on a daily basis, sometimes multiple times a day, and it means that we always have access to fresh data. So like Liva said, we did this hybrid architecture where an LLM in partnership with technology provided by Accumulate Criteo can ensure that when a user asks for a product, they not only get all the richness that an LLM can provide, but they can also ensure that it's up to date and it's accurate because From a user point of view, it's a very bad experience when you search for a product and it comes back with something, you click true, and the product's either a different price, or it's out of stock, or it's not what you were thinking about.”
Speaker
Diarmuid Gill
Publisher
The Cognitive Revolution

16 / evaluation

I do know that they have to be a lot faster because the ad's gotta show up really quickly on the page. And then I know also that there's a pretty challenging matching problem in there somewhere because I've got millions of, you've got, we've got, society collectively has got millions of these profiles of individuals.

“I do know that they have to be a lot faster because the ad's gotta show up really quickly on the page. And then I know also that there's a pretty challenging matching problem in there somewhere because I've got millions of, you've got, we've got, society collectively has got millions of these profiles of individuals.”
Speaker
Nathan Labenz
Publisher
The Cognitive Revolution

17 / preference

Maybe we are a bit like more on the upstream side of things, but we know that at some point, yeah, something that is going to be very strong, either in terms of regulation, in terms of, I do not know, but we prefer to be on the same side, on the safe side, and we kind of prepare our weapons to be able to answer at the right time.

“Maybe we are a bit like more on the upstream side of things, but we know that at some point, yeah, something that is going to be very strong, either in terms of regulation, in terms of, I do not know, but we prefer to be on the same side, on the safe side, and we kind of prepare our weapons to be able to answer at the right time.”
Speaker
Liva Ralaivola
Publisher
The Cognitive Revolution

18 / preference

I think that, so as of today, the way we do approach those creatives so that we are sure that the quality of the thing that we provide is to not build our own creative models because they're very costly, they're very expensive, et cetera.

“I think that, so as of today, the way we do approach those creatives so that we are sure that the quality of the thing that we provide is to not build our own creative models because they're very costly, they're very expensive, et cetera.”
Speaker
Liva Ralaivola
Publisher
The Cognitive Revolution

19 / observation

In our experience at Waymark, we've kind of seen often lack of creative is one of the biggest barriers to new advertisers signing up with a platform like Criteo or for that matter, Meta or Google or what have you.

“In our experience at Waymark, we've kind of seen often lack of creative is one of the biggest barriers to new advertisers signing up with a platform like Criteo or for that matter, Meta or Google or what have you.”
Speaker
Nathan Labenz
Publisher
The Cognitive Revolution

20 / recommendation

We have more scientific papers because we have researchers doing AI science and publishing in conferences and everything ties up together. And if you want to know more, if you want to dig deeper, if you want to know the sizes of the models, how we train them, what are the losses that we use, we have a bunch of articles online that you can totally download and read to have more information.

“We have more scientific papers because we have researchers doing AI science and publishing in conferences and everything ties up together. And if you want to know more, if you want to dig deeper, if you want to know the sizes of the models, how we train them, what are the losses that we use, we have a bunch of articles online that you can totally download and read to have more information.”
Speaker
Liva Ralaivola
Publisher
The Cognitive Revolution
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