Liva Ralaivola: uncertainty

Transcript context

…For me, I think you're right. I think it'll be mostly more at the audience level, right? Because I think the point is going way too hyper localized. I'm not sure there's huge utility for the end user for the brand either. Brands and the advertisers will still want to retain levels of control over the look and feel and kind of how their brand is showing up. So within those kind of parameters, I think it's mostly on an audience basis. I think that's kind of at that level, I can see it working down to hyper personalized, where every single person sees a different thing. I'm not sure there's huge utility there from the point of view of driving more sales or getting more product in front of the end users. Something that I would like to see actually at some point is to see those very efficient models to have sizes that allows them to be embedded in some like devices, in glasses. And if at some point we arrive at that level, then maybe the computation is going to be shared. We're going to provide something at what level and maybe on the personal device, something that is not going to be seen by us, but just the personal device is going to tweak the things at the very end saying, actually, it was something that was proposed by, I don't know us, but I know you, that's a device and I have on that device something that is really personalized and on that device, very privacy sure, privacy sake, We're going to record something, but just on the device. So maybe, so that's my dream. Yeah, I love that. Super interesting.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.