Liva Ralaivola: preference

Transcript context

…Oh, makes sense. I did have one other question that I'm interested in, which is, so I I think this is a really developing moment right now, as for the first time ever, creative can really be technically powered, where it's always had a very human-in-the-loop requirement. How are you guys thinking about, as a technical organization, what your role in the creative is, not only right now, but over these next few years? I think that, so as of today, the way we do approach those creatives so that we are sure that the quality of the thing that we provide is to not build our own creative models because they're very costly, they're very expensive, et cetera. But I think that it's something that is going to be, yeah, of course it's going to be key. I don't know, it's not my own turf, so I think that, It's that, yeah, we have a team that is dedicated to do that. Their program, they're like a, not a one year program, but like two years, two years, three-year program to integrate those creatives. But they're, they used to be in the creative lab, but now they're not anymore. So maybe I'm going to on that one. Yeah. So for me, I think ultimately, you know, kind of there's a few different constraints. So for example, brand guidelines. So the brands themselves, the original advertiser or the retailer, they've got their own kind of look and feel and the way that they want these things to show up as well. Ultimately, we want to build advertising that works, advertising that brings value for the advertisers so they feel that their money is well spent with us. And so, you know, kind of, I think within those parameters, we try many different things. So Liva talked about, you know, kind of the way we did DCO before, which was really one of the great ingredients of our initial success. You layer on top the generative AI capabilities on top of that, and the possibilities are endless. It's really, really, the potential is just amazing.…

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