Nathan Labenz: belief

Transcript context

…And I think, yeah, I totally agree. And I think the fact that we kind of were based in Europe, right, where there's definitely with things like GDPR, there's a lot of sensitivity around those. We've always had that as a core principle as we build out these products. For advertising to be truly useful, it has to be trustworthy, right? So the user, we don't want to do anything that's creepy because if it's creepy, it won't work, right? It has to provide real utility when the user sees it, they go, okay, that's interesting, that's engaging. If that's the case, then they're more likely to click on it. They're more likely to click on it, then it means that we're a better value provider for the advertisers. Can you tell a little bit more about, I mean, I think probably a lot of people are surprised almost an hour into the conversation to hear the company has roots in Europe, is headquartered in Europe. You know, I tend to think of ad tech as a, you know, mostly American phenomenon. But how different is it really trying to operate in Europe versus the United States? Are there things that you actually do differently across jurisdictions based on restrictions that may exist in Europe? Or is it sort of the same approach globally? Like, I think people have a lot of sense that there's, you can't do AI in Europe is kind of what the, you know, I think the first order summary would be from a lot of people. So if you think that's wrong, disavuse us of that. So I would say that is fundamentally wrong. It's false because, so I'm from Ireland and I moved over to France 11 and a half years ago. And the team here is just amazing, right? So the AI lab that Liva runs, the quality of the data scientist we have here is just off the charts. They're so, so talented, so, so dedicated to what they do. where definitely being European born helped us was growing up in that environment where we had to be very, very careful like it was a first principle for us in terms of how we handled that user data. We, you know, we've got like this contract, you know, this implied contract with the end users. In terms of, you know, kind of how we operate, the U.S. obviously is one of our largest markets. So we do operate in many territories. Everywhere we work, we're very, very respectful of, you know, local regulations around data and what you can and can't do. And we always go the extra mile. We always are very, very careful to make sure that we're fully compliant and then some with respect to regulations because, you know, it's super, super important. And we're a very global company. We have offices in Ann Arbor, in Michigan, in Toronto, you know, across other locations in Europe. So from a development and an AI point of view, so that part, you know, can really take in talent from all across the globe. Liva, maybe you could talk a bit about AI in Europe as a French person.…

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