Liva Ralaivola: preference

Transcript context

…So it's it's still early days, right? So you know, kind of we're very, very happy with the partnership we have with open AI. They're a really great team to work with. We're both very much privacy driven right? We're both very much about user consent, and so on. And so, you know, kind of It's something that's a core principle of both companies and how can we handle that. So we're very much respectful of that. And OpenAI are exactly like that too. So we need to just have only the information we need to be able to show an advertisement at a given time. It's not going to be all the time because not every context it makes sense. So that's something that we're continuing to partner as we build out this network together. And maybe just a last word on that. You have a team or a bunch of people working on what is called a trustworthy machine learning. And I think that it has never been as important as today because precisely the type of information, the volume of information that people are ready to share is like massive. And there's this question and that's That's not just a research question anymore. People are like, it's very practical. And we do look at how we can, so trustworthiness is fighting against hallucination, being sure that it's privacy safe, being sure that sometimes we're not. Or sometimes we do understand that the people we talk with have someone that we should recommend to. So that's something that we're looking at. Maybe we are a bit like more on the upstream side of things, but we know that at some point, yeah, something that is going to be very strong, either in terms of regulation, in terms of, I do not know, but we prefer to be on the same side, on the safe side, and we kind of prepare our weapons to be able to answer at the right time. And I think, yeah, I totally agree. And I think the fact that we kind of were based in Europe, right, where there's definitely with things like GDPR, there's a lot of sensitivity around those. We've always had that as a core principle as we build out these products. For advertising to be truly useful, it has to be trustworthy, right? So the user, we don't want to do anything that's creepy because if it's creepy, it won't work, right? It has to provide real utility when the user sees it, they go, okay, that's interesting, that's engaging. If that's the case, then they're more likely to click on it. They're more likely to click on it, then it means that we're a better value provider for the advertisers.…

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