Evidence receipt / evaluation
Published · transcript-backedLiva Ralaivola: evaluation
9 May 2026 The Cognitive Revolution Milliseconds to Match: Criteo's AdTech AI & the Future of Commerce w/ Diarmuid Gill & Liva Ralaivola
“Maybe nobody cares about that. But in terms of employing something, it's it has been made a lot easier because before you had to adapt to each surface, to each website, et cetera.”
Source trail
Everything needed to verify it.
- Speaker
- Liva Ralaivola
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 9 May 2026
- Publisher
- The Cognitive Revolution
Transcript context
…So I would say yes and no. In fact, I think where these tools like the LLMs have an ability to elevate the whole experience is in the area of product discovery. And so if you're in the market for a new product and you're in that kind of like trying to dig out a lot more. So I think for the first time ever, we have the ability to provide the end users the experience, the same experience you get when you go into a store and you've got this really ******** sales assistant. who only cares about giving you a good experience, who could answer your questions, who knows the full catalog, who's able to tell you the good and the bad of each product. And then it leaves you with the experience of when you walk out the store, you feel like that person has really answered what you're looking for. So the LLMs, in coordination with the accurate product information can do the same experience where you can actually query, you can ask extra questions, you can drill deep down, it doesn't get tired, it doesn't get bored, and it's always giving you real time accurate information. And maybe there is something maybe that's a very difficult, but that has been changing. It's how you're going to connect the tools and the thing that we provide. those LLMs. So you've probably heard of the agentic era, the fact that we have MCPs, those protocols that are going to help make almost transparent the use of already made-up tools. And that's something that makes it easier to combine those LLMs with what we provide is something that, of course, is technical. Maybe nobody cares about that. But in terms of employing something, it's it has been made a lot easier because before you had to adapt to each surface, to each website, et cetera. But now with those protocols that are coming up, it has been made easier. So that's just our duty to make sure that we are compliant with those protocols. And that's actually what we do. It allows us to surface all the tools that we've built over the years and make them available to. Yeah, great point. Sequence handles the full revenue workflow for complex pricing, from quoting and metering to invoicing, revenue recognition, and collections. Book a public demo at https://sequencehq.com and use code COGNISM in the source field to save 20% off year one Claude by Anthropic is an AI collaborator that understands your workflow and helps you tackle research, writing, coding, and organization with deep context. Get started with Claude and explore Claude Pro at https://claude.ai/tcr…
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