book / recommends
Demand-Side Sales 101
“Actually, the one that I recommend the most is Demand-Side Sales 101 and it's funny because it's like sales.”
Public evidence record
Ryan Singer
Published podcast speaker
- Claims
- 18
- Episodes
- 1
- Shows
- 1
- Named items
- 1
Books, apps, and tools
The evidenced stack.
Claim ledger
What Ryan said.
6 transcript-backed records
01 / belief
Where is really the place, the itch they're trying to scratch? And then, a lot of the Shape Up stuff is kind of when I have something where I think there's an opportunity or I think there's something meaningful there because of what we learned from customers or the job to be done, research, or whatever it was.
“Where is really the place, the itch they're trying to scratch? And then, a lot of the Shape Up stuff is kind of when I have something where I think there's an opportunity or I think there's something meaningful there because of what we learned from customers or the job to be done, research, or whatever it was.”
- Speaker
- Ryan Singer
- Publisher
- Lenny's Podcast
02 / belief
What's interesting about it is that it's very, very pointy for like if you are trying to make progress on sales, then it's this other kind of sales, this demand side sales. So I think maybe it's more for us who are kind of using it for different purposes.
“What's interesting about it is that it's very, very pointy for like if you are trying to make progress on sales, then it's this other kind of sales, this demand side sales. So I think maybe it's more for us who are kind of using it for different purposes.”
- Speaker
- Ryan Singer
- Publisher
- Lenny's Podcast
03 / belief
Really, in my opinion, too many cases, it's not the person who's doing the building who's creating those tickets.
“Really, in my opinion, too many cases, it's not the person who's doing the building who's creating those tickets.”
- Speaker
- Ryan Singer
- Publisher
- Lenny's Podcast
04 / belief
I've had a lot of that. I think that your intuition is right. That the market for the last category is the biggest, but it's hard to reach them.
“I've had a lot of that. I think that your intuition is right. That the market for the last category is the biggest, but it's hard to reach them.”
- Speaker
- Ryan Singer
- Publisher
- Lenny's Podcast
05 / belief
I think what we see today, out of necessity in a lot of teams, is that the PMs spend a lot of time chasing around inside of the build phase, inside the time box, to try and make sure that people aren't stuck and getting lost in the weeds and try and keep things moving.
“I think what we see today, out of necessity in a lot of teams, is that the PMs spend a lot of time chasing around inside of the build phase, inside the time box, to try and make sure that people aren't stuck and getting lost in the weeds and try and keep things moving.”
- Speaker
- Ryan Singer
- Publisher
- Lenny's Podcast
06 / belief
If we're going to commit engineering time and it's like we believe there's some way to see empty spaces, but the way is a question mark, it's a really risky way to spend that time.
“If we're going to commit engineering time and it's like we believe there's some way to see empty spaces, but the way is a question mark, it's a really risky way to spend that time.”
- Speaker
- Ryan Singer
- Publisher
- Lenny's Podcast