book / recommends
Demand-Side Sales 101
“Actually, the one that I recommend the most is Demand-Side Sales 101 and it's funny because it's like sales.”
Public evidence record
Published podcast speaker
Books, apps, and tools
book / recommends
“Actually, the one that I recommend the most is Demand-Side Sales 101 and it's funny because it's like sales.”
Claim ledger
3 transcript-backed records
01 / evaluation
“There's a reality check that happens there and very often, there's a back to the drawing board. So, when there's a lot of solutioning all the way down to detail without engineering involved, usually, that's a painful recipe and then it's like, "No, we can't do that," or, "Actually, it doesn't work like that.”
02 / evaluation
“I think the way it's different starts with how the way we were working was a little bit different. So, I started working with Jason and David on the first version of Basecamp, which was the flagship product of 37signals back in 2003.”
03 / evaluation
“Or the product person is going to be looking in and saying, "I get that that's really an easy way to do it technically, but I don't think that we're actually delivering the value if I play through the customer scenario here.”