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Ryan Singer

Published podcast speaker

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18
Episodes
1
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1
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1

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book / recommends

Demand-Side Sales 101

“Actually, the one that I recommend the most is Demand-Side Sales 101 and it's funny because it's like sales.”

Lenny's Podcast · 30 Mar 2025

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What Ryan said.

6 transcript-backed records

01 / recommendation

Recommends Demand-Side Sales 101.

“Actually, the one that I recommend the most is Demand-Side Sales 101 and it's funny because it's like sales. Especially for a product person, you're like, "I'm the product person, not the sales person." But it's such a good dive into, "What are people really trying to solve?" And getting into that mindset of, "What's the struggle? What's the problem?" I think that's a really good entry point for that.”
Speaker
Ryan Singer
Publisher
Lenny's Podcast

02 / recommendation

We've even already churned through a new head of product, or we've got a different CTO in and we're still having the same problems, then there comes a point where it's like, I know that this is uncomfortable, and I don't know somebody who's done it, but I think we need to try something different because we can't continue this way.

“We've even already churned through a new head of product, or we've got a different CTO in and we're still having the same problems, then there comes a point where it's like, I know that this is uncomfortable, and I don't know somebody who's done it, but I think we need to try something different because we can't continue this way.”
Speaker
Ryan Singer
Publisher
Lenny's Podcast

04 / recommendation

There are so many unknowns, there are so many ticking time bombs of things that we didn't understand or couldn't foresee, but if we set a ceiling at six weeks, we have a much better chance of, I think that's the size of something where we can actually shape it and surface enough unknowns and reveal that complexity before we're in the middle of it.

“There are so many unknowns, there are so many ticking time bombs of things that we didn't understand or couldn't foresee, but if we set a ceiling at six weeks, we have a much better chance of, I think that's the size of something where we can actually shape it and surface enough unknowns and reveal that complexity before we're in the middle of it.”
Speaker
Ryan Singer
Publisher
Lenny's Podcast

05 / recommendation

" Or it's also a good moment where somebody who's more junior might describe their implementation approach, and then someone who's senior can review that and say, "Actually, we've done that before, and we'll run into this trouble if we don't use this other thing.

“" Or it's also a good moment where somebody who's more junior might describe their implementation approach, and then someone who's senior can review that and say, "Actually, we've done that before, and we'll run into this trouble if we don't use this other thing.”
Speaker
Ryan Singer
Publisher
Lenny's Podcast

06 / recommendation

You bring that person together with the product person who deeply understands the backstory of why this is an opportunity and what we're trying to solve with this. And then a designer in the room and they're whiteboarding and wrestling with each other to get to what's a version of this thing that we believe in that's real that we can actually finish in that time.

“You bring that person together with the product person who deeply understands the backstory of why this is an opportunity and what we're trying to solve with this. And then a designer in the room and they're whiteboarding and wrestling with each other to get to what's a version of this thing that we believe in that's real that we can actually finish in that time.”
Speaker
Ryan Singer
Publisher
Lenny's Podcast
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