Evidence receipt / recommendation
Published · transcript-backedRyan Singer: recommendation
30 Mar 2025 Lenny's Podcast A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up,” early employee at 37signals)
“Actually, the one that I recommend the most is Demand-Side Sales 101 and it's funny because it's like sales.”
Source trail
Everything needed to verify it.
- Speaker
- Ryan Singer
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 30 Mar 2025
- Publisher
- Lenny's Podcast
Transcript context
…That's a great plug for a Bob Moesta episode. We talked in-depth about the Jobs-to-be-Done framework and how to actually apply it. What's the book you'd recommend there? It sounds like basically it's like Shape Up plus this book gives you a lot. Actually, the one that I recommend the most is Demand-Side Sales 101 and it's funny because it's like sales. Especially for a product person, you're like, "I'm the product person, not the sales person." But it's such a good dive into, "What are people really trying to solve?" And getting into that mindset of, "What's the struggle? What's the problem?" I think that's a really good entry point for that. Yeah. I don't love that title. I feel like you could have done better there with that book's title because-…
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