Ryan Singer: belief

Transcript context

…So interesting. Ryan, is there anything else that you want to share before we wrap up? One thing I could throw out there is sometimes people reach out to me because their projects aren't shipping, there's a lot of struggle, there's a lot of lack of clarity. But the root cause is actually that the input at the very beginning of the process is too unclear or... Like we don't actually know what's important to customers or we're not actually sure where the value is or this kind of a thing. So there is this link, this framing step that we talked about of, "What is really the problem? ", before we go into shaping. This is the link to product strategy also. And this is the place where it can be really useful to reach for a lot of, for example, Bob Moesta stuff with the Jobs-to-be-Done and the demand-side work, trying to get clear about big... So that's the tool that I reach for at that phase. And you can think of kind of this... Before the problem definition, there's this question of like, "What's the demand? Where are people struggling? Where is really the place, the itch they're trying to scratch? And then, a lot of the Shape Up stuff is kind of when I have something where I think there's an opportunity or I think there's something meaningful there because of what we learned from customers or the job to be done, research, or whatever it was. Now, how do I turn that into something that we can actually go do and ship in a reasonable amount of time? That's the supply side. That's where the Shape Up part fits in. So maybe it just might be cool for people to see a link there. That's a great plug for a Bob Moesta episode. We talked in-depth about the Jobs-to-be-Done framework and how to actually apply it. What's the book you'd recommend there? It sounds like basically it's like Shape Up plus this book gives you a lot.…

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