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Claire Butler

Published podcast speaker

Claims
15
Episodes
1
Shows
1
Named items
1

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app / uses

Figma

“And I work with Figma. I use the product. And I was using Figma for a long time.”

Lenny's Podcast · 7 Sept 2023

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Claim ledger

What Claire said.

15 transcript-backed records

01 / uncertainty

There's like 10 of us in the office, we're chatting, and I look at some of the plans, some of the things they're working on, and I see that they were actually had some branding and positioning and things that the products, Figma, was going to be named Summit, that was the name. So the company was going to be Figma, and then the product suite, the product design tool was going to be Summit with the idea that eventually we'll have other tools and that could be like mountaintop or I don't know what the rule, they had a whole thing around the different things that could be for the future product set.

“There's like 10 of us in the office, we're chatting, and I look at some of the plans, some of the things they're working on, and I see that they were actually had some branding and positioning and things that the products, Figma, was going to be named Summit, that was the name. So the company was going to be Figma, and then the product suite, the product design tool was going to be Summit with the idea that eventually we'll have other tools and that could be like mountaintop or I don't know what the rule, they had a whole thing around the different things that could be for the future product set.”
Speaker
Claire Butler
Publisher
Lenny's Podcast

03 / belief

One of the things that I feel like, at my role now at Figma, that I think a lot about, is how I can keep advocating for this stuff when we are starting to implement more top down motion, and having to really prove ROI.

“One of the things that I feel like, at my role now at Figma, that I think a lot about, is how I can keep advocating for this stuff when we are starting to implement more top down motion, and having to really prove ROI.”
Speaker
Claire Butler
Publisher
Lenny's Podcast

07 / commitment

I have a free account myself on my personal side for designing my house, which is a thing I used to before, but you just go and you can try the tool. And I think that's so important for us to allow someone to use it over time for a long time until they have confidence enough to be able to want to spread it within their organizations.

“I have a free account myself on my personal side for designing my house, which is a thing I used to before, but you just go and you can try the tool. And I think that's so important for us to allow someone to use it over time for a long time until they have confidence enough to be able to want to spread it within their organizations.”
Speaker
Claire Butler
Publisher
Lenny's Podcast

08 / recommendation

Totally, and that's when these internal champions, that's what the key is. And that's maybe the takeaway of how important these internal champions are, because you just need someone to land there and then them maybe passing it up.

“Totally, and that's when these internal champions, that's what the key is. And that's maybe the takeaway of how important these internal champions are, because you just need someone to land there and then them maybe passing it up.”
Speaker
Claire Butler
Publisher
Lenny's Podcast

09 / evaluation

" We didn't spend that much money, any money really programmatically on paid or programmatic marketing because all of our leads for sales would come in through a form on our website, which was current users either free or pro wanting to upgrade.

“" We didn't spend that much money, any money really programmatically on paid or programmatic marketing because all of our leads for sales would come in through a form on our website, which was current users either free or pro wanting to upgrade.”
Speaker
Claire Butler
Publisher
Lenny's Podcast

11 / preference

One of the quotes I always like to say, and I say this now too, when we're doing stuff, because we're launching new products [inaudible 00:23:40] and it comes up a lot, is you can't optimize your way to product market fit.

“One of the quotes I always like to say, and I say this now too, when we're doing stuff, because we're launching new products [inaudible 00:23:40] and it comes up a lot, is you can't optimize your way to product market fit.”
Speaker
Claire Butler
Publisher
Lenny's Podcast
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