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Claire Butler: uncertainty

7 Sept 2023 Lenny's Podcast An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

“Oh, I don't know specifically. Actually, Dylan specifically is such a hustler, especially in those early days.”

— Claire Butler

Source trail

Everything needed to verify it.

Speaker
Claire Butler
Attribution
Verified speaker
Claim type
uncertainty
Recorded
7 Sept 2023
Publisher
Lenny's Podcast

Transcript context

…But it happened for good reasons. Okay, one last thing that you mentioned that I wanted to follow up on. You said something about shared Lyfts, and maybe that's a funny story of some sort. Oh, I don't know specifically. Actually, Dylan specifically is such a hustler, especially in those early days. And he would just, really anyone that he would meet, he would talk about Figma with them. I don't remember who it was, but there was definitely a situation where he met someone in a Lyft and then they became one of our users. He used every angle he could to try to get introduced to new designers, especially in his pre-launch days where we didn't have as many connections to just get people to try it out and get more feedback. Okay, cool. Let's get back on track. We were talking about the go-to-market motion that you executed and modeled at Figma. There's two steps, right? Step one is get ICs to love you, and then step two is help it spread from that person, right?…

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