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Claire Butler: belief

7 Sept 2023 Lenny's Podcast An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

“One of the things that I feel like, at my role now at Figma, that I think a lot about, is how I can keep advocating for this stuff when we are starting to implement more top down motion, and having to really prove ROI.”

— Claire Butler

Source trail

Everything needed to verify it.

Speaker
Claire Butler
Attribution
Verified speaker
Claim type
belief
Recorded
7 Sept 2023
Publisher
Lenny's Podcast

Transcript context

…Flywheels within flywheels. What a business you've built over there. Maybe just the last question along these lines ... What changes as you scale? A lot of these are things you did early on. What changes as you grow as a company, in this bucket of helping the product spread? Yeah. I think the key thing is that you have to keep doing it. One of the things that I feel like, at my role now at Figma, that I think a lot about, is how I can keep advocating for this stuff when we are starting to implement more top down motion, and having to really prove ROI. Or thinking about, "How do you scale the sales team?" And all those things. So, a lot of what I'm doing, too, is thinking like, "Okay. How do we keep this going and keep this model successful as the company is still growing?" Because it's not necessarily as intuitive as you are starting to add in more of some of these more traditional methods and motions. So, that's something that I think about quite a bit. Things like that conference that I talked about, Schema, that's a big one. Config, that's a big one. Scaling our DA team, and really having them grow with the company across regions and across products, is really big. So, it's how do you keep protecting those things. Because it's not immediately obvious when you bring in just a ton of new people. Right. It's easy to break the thing that was working.…

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