Claire Butler: evaluation

Transcript context

…So, ways you build credibility, just kind of mirroring back what you just shared, one is writing content. Basically, putting out blog posts that designers would be like, "Oh, wow. This is really interesting," and start to feel like, "Oh, Figma keeps coming up in these really interesting pieces of content." Yeah, even if they were using it, and I think that that was important. When we launched, people wanted to test it because it was cool and see what it is, but then they bounced. They're like, "All right. This isn't advanced enough. I'll come back later." Which is why we're give them reasons to come back, being like, "Oh, yeah, but the pen tools always worked like this, but we did it like that. You should test that out." And so we kept giving them these nuggets of reasons to come back in. Remember, this was also before multiplayer, and so we couldn't collaborate, so it was use the tools to do these things. That really helps people come back into the tool and spend a little bit more time in it. How many posts would you say you put out in that first six months, just to give people a sense of here's how much? It's probably not a ton, right? It's probably some few really good ones.…

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