Evidence receipt / recommendation
Published · transcript-backedClaire Butler: recommendation
7 Sept 2023 Lenny's Podcast An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“Totally, and that's when these internal champions, that's what the key is. And that's maybe the takeaway of how important these internal champions are, because you just need someone to land there and then them maybe passing it up.”
Source trail
Everything needed to verify it.
- Speaker
- Claire Butler
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 7 Sept 2023
- Publisher
- Lenny's Podcast
Transcript context
…That is super cool. And I imagine that also informs how you go to market by figuring out who spreads to who and who's often [inaudible 00:28:45]. Totally, and that's when these internal champions, that's what the key is. And that's maybe the takeaway of how important these internal champions are, because you just need someone to land there and then them maybe passing it up. You could hover over and see this person's at the center of this Node graph and all of these people that spread from this one person at the company. And that, I think, was the unlock to be like, "Oh yeah, these internal champions, they're really the key to all of this." I remember it spreading at Airbnb early on. I think Airbnb was one of the early customers and it was just one designer, a few designers starting to spread to the product managers. I was just a member on the team being like, "Goddamn it, we just switched to Sketch. Are we going to switch again to a new product?"…
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