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Public evidence record

Arielle Jackson

Published podcast speaker

Claims
18
Episodes
1
Shows
1
Named items
3

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The evidenced stack.

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book / recommends

The Vanishing Half

“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”

Lenny's Podcast · 18 Aug 2022

Evidence receipt · Source ↗

book / recommends

Alchemy

“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”

Lenny's Podcast · 18 Aug 2022

Evidence receipt · Source ↗

book / recommends

Positioning: The Battle for Your Mind

“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”

Lenny's Podcast · 18 Aug 2022

Evidence receipt · Source ↗

Claim ledger

What Arielle said.

5 transcript-backed records

01 / belief

The four founders that takes two weeks and you go through all of this and that next cohort of that, I think we're on cohort four will be this fall.

“The four founders that takes two weeks and you go through all of this and that next cohort of that, I think we're on cohort four will be this fall.”
Speaker
Arielle Jackson
Publisher
Lenny's Podcast

03 / belief

My personal preference is if you think about there's descriptive names, the Internet Explorer, there's suggestive names like Chrome, then there's evocative names, which I would say Seesaw and Maven fit into there where they're like in between suggestive and evocative, and then there's empty vessel names or fanciful names.

“My personal preference is if you think about there's descriptive names, the Internet Explorer, there's suggestive names like Chrome, then there's evocative names, which I would say Seesaw and Maven fit into there where they're like in between suggestive and evocative, and then there's empty vessel names or fanciful names.”
Speaker
Arielle Jackson
Publisher
Lenny's Podcast

04 / belief

When I name companies, it usually takes about a month just for naming, but the whole brand strategy process you could do, if you're a really early stage company in a matter of weeks. And I think whatever time it takes you actually is going to save you so much time down the road.

“When I name companies, it usually takes about a month just for naming, but the whole brand strategy process you could do, if you're a really early stage company in a matter of weeks. And I think whatever time it takes you actually is going to save you so much time down the road.”
Speaker
Arielle Jackson
Publisher
Lenny's Podcast

05 / belief

I think that one other place where it shows up, like we talked about that visual style guide that everyone has, that they give to an agency or copywriter who's writing on their behalf.

“I think that one other place where it shows up, like we talked about that visual style guide that everyone has, that they give to an agency or copywriter who's writing on their behalf.”
Speaker
Arielle Jackson
Publisher
Lenny's Podcast
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