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Public evidence record

Arielle Jackson

Published podcast speaker

Claims
18
Episodes
1
Shows
1
Named items
3

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The evidenced stack.

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book / recommends

The Vanishing Half

“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”

Lenny's Podcast · 18 Aug 2022

Evidence receipt · Source ↗

book / recommends

Alchemy

“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”

Lenny's Podcast · 18 Aug 2022

Evidence receipt · Source ↗

book / recommends

Positioning: The Battle for Your Mind

“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”

Lenny's Podcast · 18 Aug 2022

Evidence receipt · Source ↗

Claim ledger

What Arielle said.

3 transcript-backed records

01 / preference

as the naming trend to remove vowels. So I generally stay away from naming trends, because I want your company named not to sound dated in 10 or 20 years.

“as the naming trend to remove vowels. So I generally stay away from naming trends, because I want your company named not to sound dated in 10 or 20 years.”
Speaker
Arielle Jackson
Publisher
Lenny's Podcast

02 / preference

You want to be a Maven, instructors are Maven's, it's short, it's easy to say, when I tell you what that company does, that name makes perfect sense. So I tend to like those [inaudible 00:15:17] of names myself, but I also, I don't know, I like other kinds of names for other kinds of products too.

“You want to be a Maven, instructors are Maven's, it's short, it's easy to say, when I tell you what that company does, that name makes perfect sense. So I tend to like those [inaudible 00:15:17] of names myself, but I also, I don't know, I like other kinds of names for other kinds of products too.”
Speaker
Arielle Jackson
Publisher
Lenny's Podcast

03 / preference

I would probably say that my favorite project, and this is because they get reminded of it on a daily basis was working at on the Square stand at Square.

“I would probably say that my favorite project, and this is because they get reminded of it on a daily basis was working at on the Square stand at Square.”
Speaker
Arielle Jackson
Publisher
Lenny's Podcast
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