Speakers in the public record
Claim mix
belief 7evaluation 5recommendation 4preference 4uncertainty 3commitment 1
Evidence policy
Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.
Claim ledger
The useful parts, with receipts.
24 published records
“In marketing land, definitely the book called Positioning: The Battle for Your Mind. It's from 1980, it's still my favorite marketing book. Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business. And that's in there. For fiction, I just read The Vanishing Half by Brit Bennett. It was awesome. I then read her other book called The Mothers, but I think The Vanishing Half's better.”
- Publisher
- Lenny's Podcast
“I took us off course around the positioning process. I think we kind of went off course with concentric circles model.”
- Publisher
- Lenny's Podcast
“I don't know if people were prepared when they started listening to this and so congrats on making it through and I hope you're probably going to go back and listen again and again.”
- Publisher
- Lenny's Podcast
“The four founders that takes two weeks and you go through all of this and that next cohort of that, I think we're on cohort four will be this fall.”
- Publisher
- Lenny's Podcast
“You just hear about I think Phil Nate with Nike, when he was given that name as an option, he was like, that's okay.”
- Publisher
- Lenny's Podcast
“I don't know this guy, but Ross Simmons from Foundation, which is a content marketing agency.”
- Publisher
- Lenny's Podcast
“You can look at their about page. It will be right there it's to make operations data work harder than operations people.”
- Publisher
- Lenny's Podcast
“I think people are going to have to listen to this a couple times to get all the learnings.”
- Publisher
- Lenny's Podcast
“My personal preference is if you think about there's descriptive names, the Internet Explorer, there's suggestive names like Chrome, then there's evocative names, which I would say Seesaw and Maven fit into there where they're like in between suggestive and evocative, and then there's empty vessel names or fanciful names.”
- Publisher
- Lenny's Podcast
“When I name companies, it usually takes about a month just for naming, but the whole brand strategy process you could do, if you're a really early stage company in a matter of weeks. And I think whatever time it takes you actually is going to save you so much time down the road.”
- Publisher
- Lenny's Podcast
“Before we do that, we've gotten to the very exciting lightning round where I'm just going to ask you quick questions and you just give me a quick answer and we will knock through them all.”
- Publisher
- Lenny's Podcast
“I don't know. I always say a good name is only going to help you, but a bad name won't hurt a good company.”
- Publisher
- Lenny's Podcast
“Based on our data, about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super common, considering customer files are chock-full of unexpected data and formatting, they'll leave.”
- Speaker
- Not verified from transcript
- Publisher
- Lenny's Podcast
“I think that one other place where it shows up, like we talked about that visual style guide that everyone has, that they give to an agency or copywriter who's writing on their behalf.”
- Publisher
- Lenny's Podcast
“Five years ago, eight years ago, founders could really dictate the date of a launch announcement, they could brief three to five outlets under embargo, which means like you all can't tell our secret news until we tell you at this time you can publish.”
- Publisher
- Lenny's Podcast
“as the naming trend to remove vowels. So I generally stay away from naming trends, because I want your company named not to sound dated in 10 or 20 years.”
- Publisher
- Lenny's Podcast
“The short list is around 10 to 25 concepts that are ideas that are worth looking at further. And from there narrow it down based on the criteria and the red, yellow, green, we come up with three to five, don't come up with one because you might not get it for trademark, and it's really sad when you get really attached to one and then you can't use it.”
- Publisher
- Lenny's Podcast
“I think a lot of these answers come back to like, if you are good with just opening a blank Google doc and like writing down who you are by all means, go for it.”
- Publisher
- Lenny's Podcast
“My take on empty vessel names is they can be really memorable and they can be evocative of the emotion, but you have to do a lot more marketing work over time to make it mean something. So if I say Yahoo today, we know it's that search engine we use before we all switch to Google and we have the purple color in our head, and we think about what it meant at the time that we might have used it, but it took a lot of marketing dollars and a lot of time for that word to be in that.”
- Publisher
- Lenny's Podcast
“You want to be a Maven, instructors are Maven's, it's short, it's easy to say, when I tell you what that company does, that name makes perfect sense. So I tend to like those [inaudible 00:15:17] of names myself, but I also, I don't know, I like other kinds of names for other kinds of products too.”
- Publisher
- Lenny's Podcast
“I could do a whole episode about how much I love First Round, but I will say I'm a huge fan.”
- Publisher
- Lenny's Podcast
“If you tell me a word like Flicker, I can tell you what year it was, because that was the naming trend to remove vowels. So I generally stay away from naming trends, because I want your company named not to sound dated in 10 or 20 years.”
- Publisher
- Lenny's Podcast
“There's an exercise I really love that I've called the bar test that is helping you get everything you've written into human language because one of the really big pitfalls I see, especially for B2B companies, but really for everyone is they write in a way that people don't talk.”
- Publisher
- Lenny's Podcast
“I would probably say that my favorite project, and this is because they get reminded of it on a daily basis was working at on the Square stand at Square.”
- Publisher
- Lenny's Podcast