Evidence receipt / evaluation
Published · transcript-backedSpeaker unverified: evaluation
18 Aug 2022 Lenny's Podcast The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)
“Based on our data, about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super common, considering customer files are chock-full of unexpected data and formatting, they'll leave.”
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- Speaker unverified
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- evaluation
- Recorded
- 18 Aug 2022
- Publisher
- Lenny's Podcast
Transcript context
…And how many of them screw that up? And what happens when they do? Well? Based on our data, about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super common, considering customer files are chock-full of unexpected data and formatting, they'll leave. I am 0% surprised to hear that. I'm consistently seeing that improving onboarding is one of the highest leverage opportunities for both signup conversion and increasing long-term retention. Getting people to your aha moment more quickly and reliably is so incredibly important.…
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