Evidence receipt / belief
Published · transcript-backedArielle Jackson: belief
18 Aug 2022 Lenny's Podcast The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)
“When I name companies, it usually takes about a month just for naming, but the whole brand strategy process you could do, if you're a really early stage company in a matter of weeks. And I think whatever time it takes you actually is going to save you so much time down the road.”
Source trail
Everything needed to verify it.
- Speaker
- Arielle Jackson
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 18 Aug 2022
- Publisher
- Lenny's Podcast
Transcript context
…Very interesting. This episode is brought to you by Athletic Greens. I've been hearing about AG1 on basically every podcast that I listened to, like Tim Ferris, and Lex Fridman, and so I finally gave it a shot earlier this year and it has quickly become a core part of my morning routine, especially on days that I need to go deep on writing or record a podcast like this. Here's three things that I love about AG1. One with a small scoop that dissolves in water. You are absorbing 75 vitamins, minerals, probiotics and adaptogens. I kind of like to think of it as a safety net for my nutrition in case I've missed something in my diet. Two, they treat AG1 like a software product. Apparently they're on their 52nd iteration and they're constantly evolving it based on latest science research studies and internal testing that they do. And three, it's just one easy thing that I can do every single day to take care of myself. Right now, it's time to reclaim your health and arm your immune system with convenient daily nutrition. It's just one scoop and a cup of water every day. And that's it. There's no need for a million different pills and supplements to look out for your health. Make it easy. Athletic Greens is going to give you a free one year supply of immune supporting vitamin D and five free travel packs with your first purchase. All you have to do is visit athleticgreens.com/lenny. Again, that's athletic greens.com/lenny to take ownership over your health and pick up the ultimate daily nutritional insurance. One question on my mind before we get into these three elements, last question kind of setting context is if I'm a non founder or a PM, I'm just like, oh my God, a branding exercise is going to take months going to suck up all these resources. I don't know what it's going to do for us. What kind of timeframe do you recommend for early stage companies to go through kind of a branding exercise and go through something like this and maybe even later stage, what's reasonable? Yeah. It depends on the stage of your company and how much you have already that you have to kind of... It's hard for people to scrap up what they already have. There's a lot of sunk cost fallacy type stuff going on. If you're starting from nothing, I think you can do this in three weeks. The naming process itself because of trademark and domains can take a little longer. When I name companies, it usually takes about a month just for naming, but the whole brand strategy process you could do, if you're a really early stage company in a matter of weeks. And I think whatever time it takes you actually is going to save you so much time down the road. It's going to help you save time on company decision making. It's going to help you save time, writing your website. Literally your web copy almost writes itself, if you get this all done right. So it's a small investment of time up front that actually saves you a lot of time down the road is how I would sell it to a skeptical PM. You've sold it. That sounds very high ROI. Let's get into it.…
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